Currently, the minimalist style has become popular all over the Internet and is deeply loved by consumers. There is also a design company in Zibo that has been labeled as a "minimalist ceiling". Founded seven years ago, it has designed perfect homes for many owners. It is Yunshang Yishe Space Design. A conversation with Liu Yuxi, the founder of Yunshang Translation House, to learn about the story behind the label.
Man in science and engineering, creative dream
I became a designer because I loved creating since I was a child and have strong execution skills. This may also be a characteristic of men in science and engineering. I chose the architectural design major in college, with a focus on interiors, which is equivalent to stepping into the designer industry. After graduation, I naturally became an interior designer.
In 2013, most of the decoration companies were marketing-type companies, devoted to marketing. During the period of time in the decoration companies, they completed the transition period from school to society. The test of society and the accumulation of experience also allowed themselves to escape from The psychology of social fear. When I first entered the society, I was actually not very good at dealing with people. I focused more on design thinking and training in company negotiation methods, which was a process that helped me grow.
My own plans for the future, coupled with the accumulation of design experience, and at the same time, with excellent partners, I founded Yunshang Translation House with my partners in 2016. In 7 years, he completed the transformation from designer to entrepreneur.
Slow down, live in the moment
It has been 7 years since I started my business, starting from scratch, working steadily and steadily, taking every step in a more practical way, and I am satisfied with the current development status of the company. At the design level, the company team has been working hard and making breakthroughs. At the same time, the company's project output also forms a portrait of our brand IP. When everyone sees the work, they know it is from our company, and the value of the design has been reflected in the work.
There is no very clear revenue target plan for company-level development, but the company has been showing an upward trend. A team with consistent three views, a relaxed and simple company culture, and an equal amount of revenue are the best choices for cloud computing at this stage. A true portrayal of the translation house. A comfortable platform to work with may be what many designers are pursuing now, and it is also the first consideration for our team culture. The output of design value is far greater than the realization of design. While making money, you still have to have a little pursuit.
Rational design, emotional thinking
A good designer needs to have designer thinking. Designer thinking focuses more on the design itself, and rationality dominates, because the design is logical. It is not just to create something casually, but to communicate with the owner. In the process, we solve problems for customers. Our team is obsessed with design itself, and because of this obsession, we have gained the love of consumers. Regarding the development of the company, relatively speaking, it is more emotional. This kind of sensibility may be like Buddhism to the outside world, because the development itself does not have a strong revenue target.
The entire development process of the company is a process of improvement. Development is gradual and step-by-step. Barbaric growth is temporary, and long-term growth should be considered. There is no need to be obsessed with temporary development. The development process itself is what needs to be savored and understood.
Heaven and man are one and complement each other
In terms of residential design, the relationship between people and space is more personal. It is easy to use and looks good at the same time. This is the state pursued by the owners. While solving the functionality, they also need to solve the spiritual needs. Space first. , then people, then space and people’s comfortable state, complement each other. In fact, it is what Taoism calls the unity of heaven and man. The value of space is first of all to solve people’s needs. The second is the collision of space aesthetics between designers and owners. There is no high or low, it is a process of mutual selection and mutual matching, which is also the so-called unity of nature and man. Good design should not be an overexpression of the designer himself, but a combination of the two based on the needs of the owner. As a designer, design is first of all about solving problems, not creating them. A space will not be grounded if it only has the designer’s wishful thinking.
An owner once said during communication that when he saw our work, he felt that it was very expensive and that it was too expensive to be installed. However, the owner liked it very much and was willing to pay for the "expensiveness". When the project is implemented, the cost is controlled within a reasonable range accepted by the owner, making the owner feel that it is worth the money. This is the embodiment of design value.
Tag and move forward
After 7 years of business, because of the ultimate pursuit of design, it has attracted a large number of fans of the same channel. Because of everyone's love, it has gained a good reputation and won many awards. At the same time, the outside world has also labeled the company with the so-called "minimalist ceiling". The label actually shows the unique style and brand tone, which can be called brand IP. It is a way for everyone to quickly understand the brand.
Looking at labels rationally, the design company should have its own unique label and make this label more obvious. At the same time, we should not onlyLimited to one tag, but multiple tags. In other words, the label means that the outside world recognizes us in this field, which is an encouragement to us. At the same time, it is a spur, allowing us to continuously improve ourselves and make our brand label IP more and more abundant. It is also the creation of our brand IP. This is not something we do deliberately, but rather the direction of market development.
