In order to further improve the sales and service capabilities of the terminal, on September 19, 2022, the "Win the Terminal"-2022 New Zhongyuan Ceramic Terminal Sales Tour Special Training Camp was held in Changsha, Hunan as scheduled!
Nowadays, the market environment is changing, and there are new challenges and opportunities every day. How can dealers keep pace with the times and maintain strong competitiveness, meet consumer needs, and win the market and reputation?
Change
The general trend
The brave will win when we meet on a narrow road. Facing the ever-changing market dynamics, only by proactively embracing changes can we take advantage of the trend!
Li Yuping, manager of the Channel Empowerment Department of Xinzhongyuan Ceramics Brand Management Center, passed the "Interpretation of the Ceramic Industry Environment in 2022" and "Conquering the Whole Decoration" courses to deeply analyze the difficulties faced by the ceramic industry, guide students to think new and change, and adapt to the new situation. Zhongyuan win-win future.
Miluo Xinzhongyuan Gold Medal Sales Zhou Hong [Top Ten Store Managers in 2021] took "How to grow against the trend in county-level markets" as the theme, and combined her own experience to share how terminal stores break through market difficulties through details and seize stable growth points. method.
Li Xiaofang, senior director of Xinzhongyuan Ceramics Design Management Center, brought "Into Xinzhongyuan Housing" to share how Xinzhongyuan actively seeks change, opens up a new track for prefabricated interior decoration, and leads the way in building a better future for human settlements. development direction.
Traffic
New retail “out of the circle”
New retail has become a new trend triggered by online consumption scenarios and demands. Dealers should take advantage of the trend and embrace new retail.
Huo Yanquan, senior director of Xinzhongyuan Ceramics Brand Management Center, through "New Retail under the Trend", taught how to attract traffic on new media platforms such as Douyin and Xiaohongshu, helping terminal stores to attract online retail sales and achieve effective performance growth.
Xian Fengyan, senior director of Xinzhongyuan Ceramics Brand Management Center, guided students to master video editing skills through "Basic Operations of Video Account/Douyin/Cut Screening". High-quality video content can more effectively impress potential users.
“For dealers, transaction is the core.” Deng Xiaojie, senior training director of the Xinzhongyuan Ceramics Brand Management Center, used two courses, "Interpretation of "Su" Series Products" and "Deal ≠ Broken Relationship, How to Achieve Customer Fission", to enable trainees to improve their professional service levels and provide consumers with better services. Experience, promote sales conversion, and make transactions look likeIt’s as simple as “drinking water”.
Yin Feiyan, the gold medal salesperson of Hengyang Xinzhongyuan Ceramics [Top Ten Store Managers in 2021], uses the course "Sales Mindset - Closing Rate" to teach terminal sales staff the secrets to increasing the closing rate through sales skills.
Innovation
Reshaping Momentum
This special training camp has introduced the PK system. Through the exciting reward and punishment model, "events" are embedded into the courses to create an atmosphere of skills competition, so that students will be more motivated to learn and in better condition!
Each group went all out in this learning process, not only showing their team style, but also winning honors for the team. After the game, the organizing committee awarded bonuses and certificates of honor to outstanding teams and individuals.
At this point, the 2022 New Zhongyuan Ceramics "Win the Terminal" Sales Tour Special Training Camp-Changsha Station has come to a perfect end, and the Xi'an Station will be launched soon, so stay tuned!
