Brother Chan discovered a very interesting phenomenon.
As for the development prospects of rock slabs, there are two completely different and opposing views in the ceramic industry. One is extremely "praising", saying that rock slabs will bring the ceramic industry back to its peak of tens of billions and create a multi-trillion-dollar cross-border market. There are business opportunities in the industry, and rock slabs may even replace ceramic tiles; the other is spouting "badmouthing", saying that rock slabs will cross the border The field of large home furnishings is nothing more than wishful thinking. Slate is just a beautiful bubble. After the hustle and bustle, it will be reduced to a category of ceramic tiles.
This article does not praise or criticize the above two views, but only speaks based on facts.
The "2020 China Ceramic Slate Internet User Behavior Report" just released by Baidu Home shows that due to the impact of the COVID-19 epidemic, the overall attention of the ceramic industry has declined this year, but the search demand for slate has risen against the wind, with a year-on-year increase of 238%.
When Brother Chan searched on Baidu using the keyword "rock slab", he got about 46,000,000 results; at the same time, when he searched on Baidu using the keyword "tile", the number of results he got was: Approximately 85,400,000.
Due to the huge difference in the development time of ceramic tiles and rock slabs, and because Brother Chan had not previously searched for the two as keywords on Baidu and compared the number of results, "the search demand for rock slabs has gone against the wind, with a year-on-year increase of 238%." It is difficult to verify whether the statement is exaggerated.
However, the mountain man has his own clever plan.
Before November this year, out of concern for the development of slates, Brother Chan had repeatedly used "sandboards" as the keyword in People's Daily Online's "Local Leaders Message Board" column and Sina's "Black Cat Complaints" platform. The result of the search was that nothing was found, and no information about rock slabs could be found; and at the end of November, especially after December, when searching with the keyword "rock slabs" on these two platforms, it was The results were gratifying, and a total of more than ten complaints about slate slabs were received.
Message 1
Source: "Local Leaders Message Board" column of People's Daily Online
Content: The commenter bought 24 slate slabs at a store on Taobei Road, Huaxia Ceramics City, Foshan, Guangdong for 14,820 yuan. During the process of laying these rock slabs, the commenter discovered that 4 of them were incorrect. Although he contacted the merchant in time, the merchant shied away from responsibility and was unwilling to solve the problem.
Result: After mediation organized by the Chancheng District Market Supervision and Administration Bureau, if the complainant or the respondent made it clear that a mediation agreement cannot be reached, the mediation will be terminated.
Message 2
Source: "Local Leaders Message Board" column of People's Daily Online
Content: The commenter bought three large slate slabs with A, B, and C patterns for processing at a slate processing factory in Zhanqian District, Yingkou, Liaoning. The seller is responsible for transporting them to the processing factory. The processing factory is required to carry out the construction after passing the inspection. The three large continuous plates are cut into 2.04 meters high, and one side of the C plate is seamlessly connected. The processing fee is 920 yuan. As a result, the two slates A and B were not cut in a straight line, and one corner was damaged. Board C cracked in the middle as soon as it was moved. In this regard, the owner of the rock slab processing factory said that he was not responsible.
Result: Processing.
Message 3
Source: Sina “Black Cat Complaint” Platform
Content: The complainant purchased a set of Italian-imported small-sized multi-functional slate dining table and chairs from a certain brand online store during the "Double 11" period this year. Upon arrival, he discovered There was something wrong with the design of the table base. After communication with no results, I asked a friend who made furniture to check and found that the so-called imported slate dining table was made of domestic ordinary slate. Therefore, he communicated with the merchant and requested a return. However, the merchant was unwilling to abide by the agreement to provide a refund without reason on the 15th. After the first communication, he asked to pay postage of about 1,000 yuan. After another communication, he asked to increase the postage and packaging fee to 1,300 yuan. To this end, the two sides could not reach an agreement.
Result: Processing.
Message 4
Source: Sina “Black Cat Complaint” Platform
Content: The complainant bought a 1.3-meter double-plate slate bathroom cabinet and a 0.8-meter single-plate slate bathroom cabinet from a certain store. After installing it, he found that the goods were not in the right shape. , The dealer found that the slate was "fake" marble. TA communicated with the merchant, but the merchant repeatedly emphasized that these bathroom cabinets must be made of slate.
Result: Processing.
Message 5
Source: Sina “Black Cat Complaint” Platform
Content: The complainant purchased a set of slate dining tables imported from Italy. After less than three months of use, the corners broke. The quality problem was seriously suspected.
Result: It has been 30 calendar days since the merchant’s latest reply. During this period, the user has not taken any further actions, and the system has automatically changed to the "Completed" status.
Message 6
Source: Sina “Black Cat Complaint” Platform
Content: The complainant purchased a set of imported slate dining tables including a table and four chairs from a home furnishing store in Zhengzhou, Henan. After the goods were delivered, they found that the slate was uneven and had multiple A bump. TA communicated with the manager of the store and was told that the slate slabs in his store were all like this, which was normal and not a defect. He suspected that this was not an imported slate, and communicated with the store manager about the matter. The store manager told him that this was just an imported slate, which was completely different from his attitude when he made it clear before the sale that this was an imported slate. The complainant requested a return for a refund, but the store was unwilling to bear the logistics costs.
Result: The complaint process has ended and the final result is unknown, but the service attitude, processing speed and satisfaction of the complaint are all shown as five stars.
……
Although all the above information is negative, Brother Chan believes that it at least shows that slate has generated sales at the terminal. It is also a slap in the face to those who complain that slate only has output but no sales.At the same time, they can also confirm the views of some knowledgeable people in the industry -Compared with production, deep processing, design and application, on-site construction, post-maintenance, etc. A series of supporting services are the key to the development of rock slabs.
This also shows that if traditional ceramic tile dealers want to operate rock slabs that have higher after-sales service requirements than ceramic tiles, they must maximize their attention and provide supporting services for the slabs.
Author: Chan Can
