48 years of accumulation,
This brand has always adhered to the innovative concept of "I have what others don't have, I have excellence when others have it, and I have innovations when others have excellence",
Continuous strategic innovation is for a real word
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Let consumers think “I will still choose Eagle Brand many years from now”,
Decorating the beauty of Chinese families from generation to generation.
New Eagle Brand New Strategy
Entering the general home furnishing market
Eagle Ceramics Founded in 1974 in Foshan, China, it is an internationally influential ceramic tile brand of China Building Ceramics. . Yingpai has always adhered to the innovative concept of "what others have, what we have, what others have, what we have, what others have, what we have", leading the development of China's building ceramics industry with quality and innovation, and providing beautiful decoration for generations of Chinese families.
In August 2021, Tianan New Materials (603725.SH) officially controlled Eagle Brand. Under the new strategic deployment of Tianan New Materials, Eagle Brand Ceramics relies on existing channels to fully enter the ceramic category. In the pan-home furnishing market, we launched the wall and floor expert strategy, introduced new product categories for walls and floors, and fully launched integrated wall and floor sales services. The layout and implementation of Yingpai's wall and floor expert strategy has allowed Yingpai, which has been in business for 48 years, to complete its transformation from providing a single product category to providing ceramics + environmental protection.The upgrade of wall panel + HPL stone crystal floor multi-category products; the upgrade from providing single decorative material services to providing overall space delivery services.
In October 2021, Yingpai Wall and Floor Expert Center was completed, representing the official implementation of Yingpai Wall and Floor Expert Strategy; in December of the same year, Yingpai launched a complete partial renovation brand-Yingpai Renovation Home, focusing on old houses and Partial renovation of second-hand houses and partial deepening of finely decorated houses. Since then, Yingpai wall and floor experts have strategically constructed Yingpai Ceramics stores, wall and floor expert halls and Yingpai transformation The company has three major store formats, and vows to spread the three store formats to thousands of stores across the country. It will provide consumers with multiple categories of healthy and environmentally friendly products, provide sales and services of overall space solutions, and truly bring health to consumers. of human settlement life.
Omni channels, no dead ends
Create wealth and business opportunities together
Under the new strategic deployment, with the launch of Eagle brand wall and floor products and the launch of the wall and floor expert hall, the "New Eagle brand" wall and floor expert model has solid support, and the implementation of the Eagle brand wall and floor expert strategy has begun. Get in the fast lane. On March 10, 2022, the Yingpai Wall and Floor Experts Investment Conference will be held at Yingpai with the theme of [New Yingpai, Create the Future] Ceramics headquarters was launched, and Eagle Brand Ceramics brand assistant Xiao Yisheng mobilized on-site to conduct business in various sales areas across the country The team participated in this kick-off meeting, and marketing warriors who were on business trips also watched and interacted with the entire process through live broadcast.
Since 2018, Eagle Ceramics has insisted on empowering terminals with "six value outputs", from We will make efforts in six major aspects: product output, brand promotion, channel model, marketing policy, terminal scenarios, and service system to enhance brand value and empower terminals. This time, the investment promotion kick-off meeting focused on Eagle Brand's new model, new products, and new store formats. Under the grand strategy and with a large-scale layout, all the brand's resources were mobilized, investment was increased, and unprecedented preferential policies were given. The first store opening and the four major assistance policies will help dealers to get involved in the pan-home furnishing field to solve their worries.
一
On March 19, Shijiazhuang Eagle Brand Ceramics grandly opened its flagship store covering an area of more than 1,000 square meters at the White Ceramic City International Fashion Hall. . Shijiazhuang WhiteEagle Brand Ceramics flagship store is the successor to Red StarEagle Brand Ceramics Another new store after the establishment of the flagship store, with a store area of more than 1,000 square meters. The design of the space is simple and elegant, and the light and lines complement each other, showingEagle Brand Ceramics pursues the aesthetics of space. The products are arranged with neat lines, neat and beautiful, and a dazzling array of products, providing consumers with a variety of products. choice.
ShijiazhuangEagle Brand Ceramics has 3 directly operated exhibition halls, namely White Ceramic City Exhibition Hall, Red Star Meikai Exhibition Hall Long Exhibition Hall, Jinzhao Decoration Company Exhibition Hall, and Eagle Brand Stores are located in 36 counties and cities across Hebei. In 2020, Shijiazhuang Eagle Brand Ceramics central warehouse was established, with a warehouse area of more than 5,000 square meters and a wide product coverage of more than 200,000 The inventory of more than square meters can effectively meet the needs of surrounding operating service providers and consumers. Thanks to the operation and management of Shijiazhuang Eagle Brand Ceramics dealer section, in more than ten years, Through the efforts of Mr. Duan and his team, Eagle Brand Ceramics has taken the lead in the fierce competition in Shijiazhuang and continues to create innovations. Get excellent results.
On the same day, Shijiazhuang Eagle Brand Ceramics has brought a huge benefit activity to consumers, allowing consumers to enjoy A feast of great benefits.
Four major advantages of Shijiazhuang Central Warehouse
1. Sufficient supply
Shijiazhuang Eagle Ceramics central warehouse, with a warehouse area of more than 5,000 square meters, and a wide product coverage, 300*600mm, 600 There are more than 150 products including *600mm, 800*800mm, 600*1200mm, 750*1500mm, 800*2600mm, 900*1800mm, etc., which greatly meet the needs of consumers.
2. Complete supporting facilities and low logistics costs
Taking the Beijing-Tianjin central warehouse as an example, the establishment of the Shijiazhuang central warehouse can radiate to Hebei, North China and other regions to achieve value-added services such as complete ceramic tile supporting facilities and integrated distribution. In addition, fast, efficient and accurate professional logistics services can be deployed at any time. , which can effectively shorten logistics costs.
3. Processing services and cost savings
Shijiazhuang Central Warehouse has complete ceramic tile processing supporting services, which can provide operation service providers with deep processing services of ceramic tile accessories. On the basis of ensuring the function of the warehouse, it can save dealers ceramic tile processing time, labor and other costs.
4. Perfect after-sales service
The complete product stocking and logistics system provides dealers with convenient and efficient after-sales services such as replenishment, returns and exchanges. It can effectively reduce transportation turnover time, manpower, material resources and other costs.
Two
On March 20, the 3000㎡ flagship store of Eagle Brand Ceramics in Jinan, Shandong Province opened grandly! This is the second largest Yingpai central warehouse in Shandong after Linyi. Under the new operating model, the completion of the 3,000-square-meter central warehouse in Jinan, Shandong will save more customers warehousing costs, provide sufficient supply of goods, and achieve logistics timeliness. further shorten, launch the "omni-channel, no dead ends" channel development model, gradually enrich the market distribution, realize the gradual sinking of channels, and comprehensively help operational service providers become stronger and bigger.
Jinan Eagle Brand Ceramics flagship store joined in 2021 and has experienced More than a hundred days later, the flagship exhibition hall of Eagle Brand Ceramics Shandong Operation Center was officially completed and opened, with a store area of 3,000 square meters. , which displays the full range of Eagle Brand Ceramics products in detail. The store has also become the largest in Qilu with the largest display of products. A complete range of single-brand leading flagship stores can effectively satisfy consumers' diverse choices and realize their pursuit of high-quality life.
Jinan, ShandongEagle Ceramics Flagship Store Mr. Wu has been deeply involved in the building materials industry for more than ten years and has been in charge of multiple Brand, has profound experience and experience in operating the ceramic industry. The opening of the Eagle Ceramics flagship store in Jinan, Shandong is not only Eagle Pai Ceramics The "Shandong Operation Center" was officially completed. The successful layout of the innovative model of the Eagle Pai central warehouse in Shandong is also the key to the expansion of the Eagle Pai wall and floor expert strategy in Foshan. The first implementation outside the headquarters has become the bridgehead for the strategic reform of Yingpai Wall Experts. For Eagle Brand Ceramics, the strategy of fully entering the pan-home furnishing market based on the ceramic category through existing channels has been fully implemented. manifestation. At the same time, it also provides a reference template for terminal stores across the country, thereby further enhancing strong market competitive advantages, providing consumers with sales and services of an overall space solution, and truly bringing more convenience and comfort to consumers. A healthier living life.
Four major advantages of Shandong Operation Center
1. Sufficient supply
The central warehouse in Jinan, Shandong has a total area of 3,000 square meters and rich product resources, covering multiple series of brand products, including 800*800, 600*1200mm, 750*1500mm, 900*1800mm and other specifications, which can reduce dealers’ capital and inventory pressure. .
2. High distribution efficiency and low logistics cost
The Shandong Jinan Operation Center can provide efficient support to dealers in the surrounding radiation range. It provides safe, fast, efficient and accurate professional logistics services. It has a wide radiation range and can be adjusted at any time, greatly shortening the delivery time and achieving high efficiency. Efficient delivery. The cost of warehousing is easier to control and manage among logistics costs. Through the logistics system of Shandong Central Warehouse, logistics costs can be effectively controlled and logistics distribution costs can be reduced by more than 50%.
3. Processing services
The central warehouse in Jinan, Shandong has complete supporting services for ceramic tile processing, realizing value-added services such as ceramic tile accessories processing, water jet processing, integrated distribution, etc., to achieve complete supporting facilities and integrated distribution. On the basis of ensuring the function of the warehouse, it saves dealers’ time, labor and other costs in ceramic tile processing.
4. After-sales service
The complete product stocking and logistics system provides dealers with convenient and efficient after-sales services such as replenishment, returns and exchanges, greatly reducing warehouse transportation turnover time, manpower, material resources and other costs.
Eagle Brand Ceramics The spring investment promotion has been fully launched.
With unprecedented intensity,
Empower your terminal!
Eagle brand welcomes you to join us!
National investment hotline: 400-830-3628
"Eagle Brand Wall and Floor Expert" information supplement:
The layout and implementation of Eagle Brand's wall and floor expert strategy has allowed Eagle Brand, which has been in business for 48 years, to complete the upgrade from providing a single product category to providing multi-category products including ceramics + environmentally friendly wall panels + HPL stone crystal flooring; An upgrade from providing single decorative material services to providing overall space delivery services. Yingpai wall and floor experts focus on providing services for families,The wall and floor space of tooling provides an environmentally friendly, healthy, fashionable and deliverable aesthetic space based on customer needs. In terms of product advantages, Eagle diatom mud technology wall panels have superior properties such as antibacterial and anti-allergic, waterproof and moisture-proof, lightweight and quick to install. Eagle brand HPL stone crystal floor has superior properties such as fire resistance, scratch resistance, waterproof, anti-discoloration, silent and environmentally friendly.
