On March 3, Chang Cheng, General Manager of Red Star Macalline Bathroom Tile Division, Wang Ping, Assistant to the Co-Chairman of Red Star Macalline, and Jia Hengji, Category Director of Red Star Macalline Bathroom Tile Division, led Red Star Macalline A delegation of 50 people visited the Guanzhu Ceramics Marketing Exhibition Hall for an inspection. Deng Yong, Vice President of New Pearl Group and General Manager of Marketing Management Center, Pan Han, General Manager of Guanzhu Ceramics Brand of New Pearl Group, Assistant Vice President of New Pearl Group and Pearl Jia Shiguang, General Manager of Kezhu Group, Chen Jincheng, Director of the Design Department of the First Battalion of the New Pearl Group Corporate Image Construction Center, Guan Jianhui, Marketing Director of the First Battalion of the New Pearl Group Corporate Image Construction Center, Tang Chuxiong, Deputy General Manager of Guanzhu Ceramics Brand, and Deputy General Manager of Guanzhu Ceramics Brand. Manager Wu Fuzhi, deputy general manager of Guanzhu Tile Brand Zeng Xiaoquan and other leaders received the Red Star Macalline visiting group.And during the exchange symposium, the two parties conducted in-depth discussions on the development of future strategic cooperation, aiming to seek resource links and Strategic cooperation to create new business opportunities.
The Red Star Macalline delegation took a group photo with the leaders of Guanzhu Ceramics
The Red Star Macalline visiting group fully affirmed
The design power of Guanzhu VMD+ Five Senses Experience Center
As a national home decoration and furniture shopping mall operator, Red Star Macalline provides consumers with one-stop solutions for home life. We always adhere to the goal of creating taste art and spreading home art, and are committed to pursuing the aesthetic development of China's home furnishing industry, gradually improving Chinese consumers' awareness of home furnishing taste, and promoting the development of the entire Chinese home furnishing industry.
As a domestic brand that intelligently builds the hard power of Chinese ceramic tiles, Guanzhu Ceramics makes precise efforts around products, technology, and channels. Actively develop new decorative materials, promote the development of new ceramic tile forces, and develop graphene intelligent heating ceramic tiles, rock slabs and other products, break the cold attributes of ceramic tiles and the limitations of traditional application space, >Achieve global applications and provide new experiences in human settlement life.
In terms of channels, Guanzhu Ceramics has reached a strategic cooperation with Red Star Macalline.It will continue to deepen operations and expansion, and improve the slate ecology with the help of Mingzhu Kezhu’s precision delivery system. chain construction and explore the “product + service + digital” operating modelIn this way, we collaborate and empower dealers (operators) to achieve operational upgrades, extend the industrial chain towards the development of "big home", and accelerate the adaptation to changes in consumer demands and conform to the general trend of resource integration.
At the exchange symposium, Guanzhu Brand interpreted the Guanzhu brand from four dimensions including brand culture, exhibition hall design, product design, and operation model, promoted resource exchange between the brand and Red Star Macalline, and helped brand optimization The network layout will seize the C position of shopping mall traffic, occupy the blank market, and promote the brand to reach strategic cooperation with Red Star Macalline. The Red Star Macalline visiting team highly affirmed the strength of the Guanzhu brand and the significance of the strategic cooperation between the two parties.
"New Tile Power, New Trend of Growth" Exchange Symposium
Deng Yong, vice president of New Pearl Group and general manager of the Marketing Management Center, said in his speech that in the face of the severe situation in the industry, New Pearl Group insists on taking product quality as the cornerstone and technological innovation as the cornerstone. Motivation, using sales channels as the starting point, actively promotes technological innovation and technological progress, accelerates the pace of energy conservation, emission reduction and green development, and continuously improves the ability to respond to market changes.
Chang Cheng, general manager of Red Star Macalline Bathroom Ceramics Division, explained the trend of ceramic tile categories and the special plan for Nuggets Slate. In the future, a terminal slate area will be opened to be co-constructed with Guanzhu Ceramics , jointly promote the standardized development of the rock slab category market.
Wang Ping, assistant to the co-chairman of Red Star Macalline, delivered a speech
Jia Shiguang, assistant vice president of New Pearl Group and general manager of Mingzhu Kezhu, explained the strategic development plan of New Mingzhu Group for the next 3-5 years, and focused on the precision delivery system of Mingzhu Kezhu slate slabs. It provides an important boost to improve the rock slab ecological chain.
Chen Jincheng, director of the design department of the First Battalion of the New Mingzhu Group's Corporate Image Construction Center, said that Guanzhu will strive to create Guanzhu's high-quality brand image from various aspects such as the headquarters exhibition hall, terminal stores and large-scale exhibitions, forming a social awareness The recognition of "Guanzhu is a high-end brand for headwear" reshapes the Guanzhu brand and products.value to meet the needs of higher-level consumer groups.
In the future, Guanzhu Ceramics will explore and practice scenario-based marketing, connect the ecology and experience, and provide consumers with a better living experience. At the same time, Guanzhu will continue to implement the "Beautiful Plan" in 2022 and build a new development pattern of beautiful brands, beautiful residences, and beautiful experiences.
From February 19th to March 15th, Guanzhu Ceramics 315 quality service month officially started! During the event, Guanzhu Tile Headquarters issued a variety of high-quality home decoration coupons, and exclusive discounts for hot-selling tiles. The huge home decoration discount in March is locked on Guanzhu Tile!
Welcome to the Guanzhu Ceramics store to experience it, and you will have the opportunity to get surprise gifts when you buy tiles!
