At the "Ice and Snow Stadium, Smart Arrow Manufacturing - ARROW & National Stadium Strategic Cooperation Press Conference" held recently at the National Stadium, the venue for the Double Olympics in Beijing, ARROW officially announced that it has become the official exclusive supplier of the National Stadium. In this Double Olympics venue bathroom space renovation project, ARROW fully demonstrated the confidence and charm of a major brand through its many industry-leading high-quality products.
Among them, what are the magical properties of ARROW, the product that leads the light pattern style in the ceramic industry?
National Stadium bathroom Wrigley composite light texture bricksEffect p>
Category focus, creating a differentiated ceramic tile consumer brand
Customers don’t need a brand, they need specific category requirements. Only category is the real needs of users, and a good brand must be deeply engaged in a certain category. Therefore, focus is very important, especially category focus. Category focus is to find your own niche in the industry ecosystem and continue to "dig deep wells" because only Focus can do things well and accurately.
This double 11# meets the arrow and you are born in harmony#
With the homogenization of product competition and the intensification of channel competition in recent years, enterprises in the ceramic industry have been forced to start brand competition. Traditional industry brands have begun to move towards consumer brands, and they must win the mental battle of ceramic enterprise brands through repositioning or transformation and upgrading. Category branding has become the biggest opportunity for the development of the ceramic industry!
Wrigley Composite Light Textured Bricks adopts a focus strategy, starting with focusing on one type of product to create a composite The spokesperson image of the light grain category uses his professional strength to win.
Based on the understanding of industry trendsAccurate judgment, Wrigley Composite Light Pattern Brick adheres to the brand concept of "providing users with an ideal home space background". Product quality is the driving force to create differentiated products to meet consumers' needs for decorating a comfortable home.
National Day Golden Week, Wrigley Composite Light Pattern Brick welcomes another A wave of openings across the country
Focusing on the "light pattern style" track, based on supporting roles, compared with ordinary ceramic tiles, Wrigley composite light pattern tilesAbandon complicated and complicated textures, abandon exaggerated glitz, let the space have more white space, and advocate it to become a simple and soft space background material in family life. Wrigley Composite Light Pattern Tile has redefined the role of ceramic tiles in home space. In the current severe market environment, it has rapidly Leverage the terminal market, arouse praise from many consumers, and customers are eager to join!
Extreme thinking, creating a livable ideal home space background
There are many followers in the industry and very few innovators. Especially those who are deeply involved in a niche field and do real innovation are even rarer.
Wrigley composite light texture bricks Starting from the product technology level, we continue to develop innovative and breakthrough products to meet the needs of beautiful people. Human settlement needs. Among them, the original composite light texture B-C-T (Brightness degree - Color Saturation - Three dimensional texture) research and development concept is this WrigleyThe core technology of composite light-grained tiles is that we have worked hard on the texture, color, and texture of the product to achieve true innovation.
First, a light texture with a brightness difference of ≤21 levels looks like a solid color from a distance.
Composite light-grained tiles combine multi-element textures, but the brightness difference between the product texture and the background color of the tiles is controlled within 21 levels. The bricks are naturally connected to each other, forming a "solid color when viewed from three meters away, but a solid color when viewed from a distance." The visual effect of "rich details" reduces the clutter of the space and brings more white space to the space.
This difference in brightness is a great test of the R&D personnel’s ability to control technology. It requires careful consideration and repeated deliberation to polish the product with the utmost concentration and ingenuity.
Second, low saturation colors of 3%-15% are comfortable and stress-reducing, versatile and attractive.
The higher the saturation of a color, the darker and more vivid it will be; conversely, the lower the saturation of a color, the more harmonious and harmonious it will be with surrounding objects.
After more than 6 months of repeated testing, the Wrigley ceramic tile R&D team found that low-saturation ceramic tile colors in the range of 3%-15% are comfortable and stress-reducing, versatile and durable, and also solve the problem of furniture soft decoration and ceramic tiles. color conflict problem.
Wrigley composite light texture bricks adopts advanced DS color melting technology, and the product color saturation is controlled at 3% -15%, the overall color is soft and unified, showing a high-end style with low saturation. It can be matched with furniture of different styles without causing color conflict. It has different levels of composite colors when viewed from a close distance, making it durable and durable.
Third, 0-0.9mm natural texture details, durable and durable.
From the past single process technology upgrade to superimposed composite functions, Wrigley composite light texture bricks were used in the development of products The superposition of multiple processes, such as skin-sensitive surface, 3D relief surface, glossy surface, etc.
In order to improve the texture of the product surface, Wrigley composite light-grained slate adopts a new generation of slate technology, which has all the performance characteristics of slates such as pressure resistance, wear resistance, and antibacterial. The slate material is fine and pure, and the surface of the slate is Using fine processing technology, there are 0-The 0.9mm concave and convex three-dimensional effect presents a natural and rich texture, making the product very delicate from the inside to the outside, achieving the visual effect of "pure color when viewed from three meters away, and rich details when viewed up close".
Behind good products is the persistence and perseverance of quality people walking on thin ice. In a research and development cycle of more than 180 days, Wrigley Composite Light Textured Bricks Product Department, Product Design Department, Base The R&D department spent countless all-nighters pondering over the details, and their pursuit of the ultimate product once reached the point of "paranoia", especially the selection of textures, which was almost demanding.
Wrigley composite light-grained bricksR&D staff discuss product development p>
For example, among the 118 textures that participated in the review, only two texture combinations, Bulgarian stone texture and travertine texture, were selected. The super product "Scholarly Textured Tiles" was finalized after 47 repeated proofings.
Wrigley composite light-grained tiles won the 2021 Double Materials from the China Decoration Association Grand Prize
Adhering to the principle of product perfection and refined polishing, Wrigley Composite Light Grain Brick adopts the overall style tonality The texture and touch are all controlled just right. In this era of consumer aesthetics dominated by quality and details, it stands out and is trusted by the majority of consumers.
Wrigley Composite Light Pattern BrickThe headquarters welcomes the Double Eleven Carnival with a strong atmosphere
Since this year, faced with the sweeping tide of "dual carbon", "dual control" and price increases, as well as industry backgrounds such as overcapacity and channel fission, Wrigley Composite Light Pattern Tiles Adhere to user value as the guide, win the brand mental battle through precise category positioning and product core competitiveness, and lead traditional ceramic companies from industry brands to consumers The brand has given its own satisfactory answer to the industry! The future is promising.
