Today, it is better to adapt to the times than to master them!
With the development of big data and the continuous upgrading of consumption, different industries are facing challenges. Innovation and thinking changes have become the key to tapping consumer needs. For a time, the home building materials industry showed a scene of hundreds of rivals vying for the throne. During this period, there were also "sparks" that entered the public eye with a younger and more fashionable brand expression, shouldering the important task of promoting innovative design and complete product culture, guiding consumption upgrades, seizing the right to speak in home decoration, and shaping the national brand image.
Riding on the surging development engine of the times, the future is moving forward at an unforeseen speed. Choosing the right direction and walking with like-minded partners means choosing success.
part1
Choose a big platform to win wealth
Founded in 2003, General Ceramics has now been in its 18th year. As a "powerful" brand in the building ceramics industry, General has always shouldered the mission of improving the quality of human settlements and creating a better life. Whether it is in terms of production strength, strategic layout, product design and development, channel operations, etc., it continues to innovate and make positive changes. Use its strength to prove its industry-leading style.
Based on Foshan, looking at the world. The group has three major production bases, covering a total area of about 3,500 acres, with an annual production capacity of over 100 million square meters; it has introduced the Italian SACMI Continua+ continuous pressing molding system, Modena double-layer kiln, and Mega multi-channel high-definition Inkjet machines, KUKA industrial robots and other world-leading equipment have strong supply capabilities and production and sales models.
part2
Innovative products lead fashion
As a "model of ceramic tile aesthetics", General Ceramics takes creating high-quality products as its basic core and continues to make breakthroughs and evolutions in multi-dimensional fields such as color design, category layout, process research and development, and space design. We will continue to deepen our efforts in subdividing categories and improve the rich product matrix of "full categories, full specifications, and full scenarios" to meet diversified market needs and bring differentiated competitive advantages to end customers.
Deeply engaged in product research and development, General conforms to the trend elements and trends of international fashion development, and uses keen trend acumen to explore more product possibilities. With its high-end quality and stunning appearance, the products have been recognized by the industry and consumers. The products are selling well across all channels!
△Some honors and patent certificates< /p>
part3
Omni-channel layout acceleration
Lay out diversified marketing and deepen brand image. Deepen the multi-platform layout online, and have a strong presence on the TV media platforms of CCTV and major local satellite TVs, traditional media platforms such as national key airports, high-speed railways, and anti-aircraft guns, video platforms such as Douyin and Weishi, plus industry authoritative media, industry Multi-dimensional promotion including broadsheets and five major portals achieves omni-channel traffic drainage.
Offline, we have set up 1,000+ terminal specialty stores across various regions across the country; cooperated with high-end stores such as Easy Home and Red Star Macalline through multiple channels to expand channel advantages; vigorously developed designer channels, foreman channels, etc. Full channel coverage, criss-crossing, creating channel ace.
In addition, the group plans to deploy 12 "deep processing centers" integrating logistics, processing and warehousing in various districts across the country to open up the last mile to the market and establish an efficient product supply chain service system.
part4
Strong alliance for win-win development
Currently, General Ceramics has established long-term and stable in-depth cooperative relationships with many top 100 real estate companies such as Sunac, Aoyuan, Agility, Gome, Zhongtai, Guangming, and Xincheng Holdings. It has a wide range of radiation, strong penetration, and projects All over the country, targeting large project resources and distributionMerchants work together to make a profit.
Integrate the advantages of multiple parties, and always maintain good strategic cooperative relationships with home decoration industry associations, decoration engineering companies, designer channels, etc., join forces and share resources, open up a new growth path, and jointly build a win-win situation for decoration and home furnishing. A new one-stop service model.
part5
Comprehensive empowerment and development
To achieve your entrepreneurial dream, your choice determines your success. Ten major franchise advantages, comprehensive support for dealers, and worry-free franchise. A powerful and reliable platform, a complete service system, and nanny-style assistance allow dealers to have no worries.
Break through the profit dilemma and welcome the new blue ocean of the market
2021·China·Foshan
The nationwide investment promotion for General Ceramics and Stone Slabs is in full swing
We invite you to go to the other side of wealth
Let’s write a grand chapter for the future together
