On the afternoon of September 18, the Slate Trend Forum and the Sun Enterprise MINI Slate Press Conference were sponsored by Sun Enterprise Group and hosted by the "Ceramic Information" newspaper. The event will be held offline + online live broadcast in the multi-functional hall on the third floor of Jiangxi Gaoan Porcelain Capital International.
Gong Wei, Secretary-General of China Building and Sanitary Ceramics Association
Ma Hui, General Manager of Ecological New Materials Division of Guangdong Dongpeng Holdings
Hu Yao, Chairman of Jiangxi Sun Ceramics
Liu Zheng, General Manager of Evergrande Building Materials in Nanchang, Jiangxi
Pan Taijie, General Manager of Gaoyuan Building Materials, Wenzhou, Zhejiang
Wang Jianling, General Manager of Minsheng Building Materials, Fuzhou, Jiangxi
……
Guests such as leaders of industry associations, representatives of outstanding slate manufacturers, and terminal dealers focused on the current situation of ceramic slates, slate channel development, ceramic tile slates, slate decorations, slate marketing business model innovation, slates They held in-depth conversations on topics such as the promotion of ceramic tile brands, and jointly provided suggestions for ceramic slate slabs to deepen the traditional channels of ceramic tiles and increase the market share of slate slab decoration. This forum was hosted by Liu Ting, deputy editor-in-chief of "Ceramic Information" newspaper.
Gong Wei, Secretary General of China Building and Sanitary Ceramics Association:
"Tile slate" in tradition
The decoration channel market is unlimited
Nowadays, many companies in the industry are trying to promote the use of rock slabs through the design, cutting, processing, paving, etc. of the product, but in fact, in my opinion, the development of rock slabs has entered the scene use. It is a new field outside the traditional channels of ceramic tiles, and there is still a long way to go in the future. In fact, as an upgraded product of ceramic tiles, slate has a greater market space for the decorative performance of the product.
As a ceramic company, we should use advanced equipment to iterate ceramic tile products, enrich the surface decoration effect of slate products, and satisfy consumers' yearning for a better life.
In 2020, the output of domestic ceramic tiles was 8.4 billion square meters. As a new species in the building ceramics industry, slate slabs will continue to strengthen service awareness and improve service plans. As consumers increasingly pursue high-quality products, in the future The space in the decoration market will be unlimited. Therefore, taking "tile slate" as a focus for upgrading the quality of ceramic tiles, and deeply cultivating traditional channels for decorative materials, the future market prospects are also unlimited.
Ma Hui, General Manager of the Ecological New Materials Division of Guangdong Dongpeng Holdings:
Slate is the general trend, opening up the service chain
It is the key to "tile slate"
The emergence of slate has an impact on the ceramic industry not only in the upgrade of ceramic tile products itself, but also in forcing ceramic companies to transform from "selling products" to "selling services" and even "selling the overall value of space". From then on, ceramic companies Not only provide users with products, but also provide customers with better overall services.
More importantly, slate has also promoted the extension of ceramic companies from ceramic tile channels to pan-home furnishing channels, allowing manufacturers and dealers to re-see the larger market space of traditional ceramics.
Currently, slates in the building ceramics industry are generally still in the stage of development and improvement in terms of product scenarios. Therefore, "ceramic tiles are slate-based" and using slates as the flagship product to deeply explore the traditional channels of ceramic tiles can also be regarded as increasing the market share of slates and strengthening traditional ceramic tiles. An important direction for dealers’ market competitiveness. But no matter how slate is used, the service chain of product transportation, design, processing, and paving must be opened up. This is the foundation for slate as a high-quality ceramic tile to provide customers with an overall home decoration space.
Hu Yao, Chairman of Jiangxi Sun Ceramics:
"Ceramic tiles and slates become popular, and slates become popular"
The key to deepening the decorative market of rock-forming slabs
As a brand-new species in the industry, many companies currently find themselves in an extremely difficult situation of channel development and product sales in terms of scenario-based application of products. In the view of Sun Ceramics, "tiles are becoming slates and slates are popular". Taking slates as the core product of the upgraded version of ceramic tiles and deeply cultivating the traditional channels of tiles will effectively solve the channel problem of slate sales.
How to slate the ceramic tiles of Sun Enterprise? From a product perspective, the raw materials, process formulas, production standards, body glazes, and quality control requirements of slate production are completely grafted onto ceramic tiles; from a channel perspective, slates are used as upgraded ceramic tile products. , encourage dealers to promote and sell Sun's slate products in the existing channel system; from the service perspective, strengthen the three-dimensional service system of slates to provide consumers with high-quality space experience.
At present, the sales growth rate of solar tiles is very significant, and the company regards the conversion of ceramic tiles into slates as an upgrade and supplement to the ceramic tile category. from the essenceIn other words, both ceramic tiles and rock slabs belong to the same category of products, with rock slabs representing the highest level of ceramic tile craftsmanship. Sun Enterprise promotes rock slabs as a key product in the service terminal market, hoping that the company’s existing dealers will develop rock slabs from the perspective of decorative materials. We are deeply cultivating the channels for wall and floor slab products, and together with Sun Enterprise, we are leading the new trend of rock slab products in traditional channels.
In the past 30 years, Sun Ceramics has been adhering to the high-quality product route. In response to the current slate craze, Sun Ceramics will still adhere to the high-quality route and, under the strategic guidance of "tile slate and slate popularization", provide terminal products The decoration market provides slate products with higher quality, outstanding cost performance and superior service.
Liu Zheng, General Manager of Nanchang Evergrande Building Materials:
Ceramic tile dealers are happy to see
"Tiles and slates" are promoted on a large scale in terminals
Regarding today's strategy of "rock tiles and popularization of slates" proposed by Sun Ceramics, the central idea is to use "slates" as the direction of ceramic tile upgrades to improve the overall performance of ceramic tiles while retaining the decorative material properties of slates. , this is the most welcome thing for ceramic dealers, because for dealers, the products are better and the channels are still the ceramic tile channels they are familiar with, which means that not only the dealers’ profits can be guaranteed, but also for the dealers. It can be said that it serves multiple purposes by providing consumers with higher-quality home decoration space enjoyment.
In the future, for ceramic dealers, we hope that the slate-based ceramic tiles should have the quality of slate and the price of ceramic tiles. We hope that manufacturers can stand from the perspective of end users and launch "tile-based slate products" that meet popular needs. Let mass consumers see and come into contact with slate products with higher quality, more affordable prices and better decorative properties.
Pan Taijie, General Manager of Wenzhou Gaoyuan Building Materials:
"Tile and slate" enters the decoration market
Need both quality and service guarantee
At present, whether slate is used in scenes or decorations, it is still in the initial stage of market development. Today’s forum Sun Ceramics’ proposal of “tile slate and slate popularization” is likely to be a large-scale entry of slate into the ceramic tile tradition. channels and an important way to increase the decoration market share.
Under this strategy, from the perspective of rock slab production, we must adhere to theSlab quality, reduce production costs, and achieve diversification of specifications, processes, designs, and colors; from a sales perspective, based on the direction of space decoration, adhere to multi-channel strategies such as retail, new retail, and home decoration, and improve the after-sales service system must be slate Products are the key to expanding the market space of decorative materials.
Wang Jianling, General Manager of Fuzhou Minsheng Building Materials:
"Ceramic tiles and slates become popular, and slates become popular"
We should focus on the diversification of rock slab specifications and colors
For ceramic tile dealers, there is no doubt that there is no doubt about the recognition of rock slabs. In fact, compared to the superiority of rock slabs, dealers are more willing to bring rock slabs to ordinary people without sacrificing quality. Home.
Therefore, regarding the idea of "turning ceramic tiles into slates and popularizing slates" proposed by Sun Ceramics today, I think this is an important measure to deeply explore the decorative materials market based on the properties of tiles and slates. In terms of specifications, it has launched 400×800mm The ceramic tiles and rock slabs in three specifications: , 600×1200mm and 750×1500mm not only reduce production costs, but also can seamlessly connect traditional ceramic tile channels. More importantly, they bring high-quality rock slab products to the public at popular prices. If given to ordinary consumers, it can be said that it serves multiple purposes with one stone.
In the future, as dealers, we hope that more manufacturers will make slate products more popular, with more diversified specifications and colors, so that more mass consumers can use such high-quality products.
Huang Chenzi, Deputy General Manager of Marketing of Sun Ceramics
Important measures for “Tile and Slate”:
Sun Enterprise MINI rock slab is officially launched
As the pioneer of "ceramic tile slate" in the central production area, Sun Ceramics also held a "MINI slate" ceramic tile slate press conference at this forum. Huang Chenzi, deputy general manager of marketing of Sun Ceramics, expressed his views on the development trend of slate. , application fields, and the positioning of Sun Enterprise's "ceramic tile and slate" will be introduced in detail.
Huang Chenzi said that slate has become an absolutely trending "new species" in the market, and slate-based ceramic tiles are to embed the production standards and production processes of slate into ceramic tiles to achieve a comprehensive upgrade of product value.
It is understood that MINI rock slabs use natural mineral powders such as emery, quartz, and mountain jade. They are pressed by an over-10,000-ton press and slow-burned at high temperatures to achieve a whiteness of 46°; at the same time, the rock slabs are forged. The high strength and high toughness of the embryonic body are far superior to ordinary ceramic tile products. The 7mm thick rock slab has a thin embryonic body, which is more conducive to wall laying, saving costs and easy delivery.
In addition to the 400×800mm MINI slate released on site, the ceramic tile slate of Sun Enterprise is also equipped with 750×1500mm, 600×1200mm and other specifications. New specifications and processes will be added in the future to form flow specifications and mass prices. positioning mode.
Huang Chenzi emphasized that "tile slate and popular slate" is the new positioning of Sun Enterprise's slate development. Sun Ceramics regards tile slate as an upgrade and supplement to the company's ceramic tile category, and its product quality benchmarks against the quality of slate. . At the same time, Sun Ceramics will also comprehensively upgrade its terminal image, brand building and service system to help create a high-quality space that "understands your ideal life better".
Tile and slate trend forum site
