Based on 23 years of professional training, Hengjie, as the leading enterprise of new domestic products in the sanitary ware industry, has taken the lead in taking solid steps on the road to new domestic products. In 2019, as the only representative of the sanitary ware industry, Hengjie joined forces with Wu Xiaobo Channel and other platforms to create the "New Domestic Product Intelligent Manufacturing Plan" and launched the " "The first year of new domestic products for home furnishing", and has taken this as a new starting point to create and develop to this day.
Layout innovative marketing to deepen the road to new domestic products
In 2020, Hengjie opened up a new situation for the new domestic product road with innovative marketing. On the one hand, Hengjie continues its in-depth cooperation with Wu Xiaobo. As the only representative of the sanitary ware industry, it was selected into China's first local brand historical and economic documentary "New Domestic Products", which demonstrates Hengjie's "national trend" attitude and quality strength. The documentary has a rating of 9.0 and has been played 66.48 million times so far.
On the other hand, Hengjie focuses on product design and is committed to leading the "national trend". To this end, Hengjie became the first bathroom brand to cooperate with the Forbidden City Palace Culture to create a "one-of-a-kind" Chinese-style bathroom suite and the co-branded "Yipin Yunhe" lifestyle home products; and in the second cooperation, it brought Yunsheng Canghai·IP cross-border wood alloy bathroom cabinets, which are antibacterial, mildew and moisture-proof, innovative materials with a warm touch and Chinese elegance flavor. Through these attempts, Hengjie has established a "national trend" attitude and strengthened its endorsement of the quality of new domestic products.
With innovation in marketing, Hengjie Wood Alloy Bathroom Cabinet was selected into the New Domestic Products Innovation Competition jointly sponsored by Wu Xiaobo Channel, 890 New Business School, and New Craftsmen and New Domestic Products Promotion Association "Golden Material Award" and the "Best Marketing" award. Hengjie is a leader in the sanitary ware industry.The first brand in the industry to receive this honor. This award fully affirms Hengjie’s excellent quality and marketing strength, and also highlights the fruitful results of Hengjie’s new domestic product road.
Join hands with Renming Daily to promote the development of new domestic products
As a leading brand of new domestic products for sanitary ware, Hengjie has always used its own efforts to promote the development of Chinese brands. At the end of 2020, Hengjie was selected into People's Daily's "Chinese Brand Innovation Cases" and as the only new domestic home furnishing brand selected into People's Daily's "Brand Power Plan". Together with many outstanding Chinese brands, Hengjie is committed to building a golden platform for brand communication.
2021 has begun, and Chinese brands are facing more challenges and opportunities. In this context, Hengjie will fully focus on its strategic cooperation with People's Daily and continue to lead the upgrade of new domestic products.
From close cooperation with Wu Xiaobo’s channel to innovative marketing of new domestic products from multiple perspectives, Hengjie is constantly exploring new domestic product brand innovation and practice. In the future, Hengjie will continue to develop marketing ideas, plan for brand strategy upgrades, and truly build a benchmark brand that demonstrates the Chinese spirit and Chinese responsibility.
