2020 is coming to an end. In order to summarize the work of the past year and plan the strategic layout for the coming year, major brands have held national dealer conferences.
With the practice year after year, most dealers have long lost the novelty of the brand annual meeting. Some even regard it as "Double 11 for ordering", "classroom in front of the speakers" and " A large-scale dinner party that competes with drinking capacity and eloquence." Coupled with the recurring COVID-19 epidemic this year, dealers have become more reluctant to attend the annual meeting at the headquarters.
But there are always some brands. Whenever an annual meeting is held, dealers across the country are very enthusiastic about participating. What's the secret? Probably because the annual meetings of these brands are more engaging than other brands, bringing different rewards and a sense of belonging to participating dealers .
1
King Ceramics
Theme: The prime of life
From November 11th to 13th, the "Prime and Prosperous" 2020 Dealer Summit and the 20th Anniversary Celebration of King Ceramics were held grandly at the Luhu Garden Hotel in Gaomingmei.
At the 20th anniversary celebration of Wangzhe Ceramics, He Shujun, general manager of Wangzhe Ceramics Division, said: Transformation to strengthen and bravely climb to the top are the oaths that Wangzhe brand always remembers; intensive cultivation of channels and marketing increment are the eternal principles of Wangzhe brand. Changing goals. In this era of reform and innovation, Wangzhe people will make efforts from ten major aspects to seek growth points in sales and achieve a new take-off of Wangzhe's career.
Looking back at the 20th anniversary celebration of King Ceramics, what are the exciting moments?
1. The glory of kings and heroes: In order to thank all king people for their companionship over the past 20 years, Wang Zhe Tile will touch the kings in 2020, meritorious heroes in 2020, sales heroes in 2020, and sales heroes in 2015-2020. Honors such as Emerging Hero, 2020 Store Building Hero, 2020 Service Hero, and 2020 Extraordinary King are awarded to everyone who has contributed to brand development.Hardworking employees and dealers.
2. Comprehensive training and empowerment: Shuncheng design and R&D management consultant Felice Chianese explained the brand’s slate products from the aspects of design concepts, product technology, development trends, etc.; Founded by Master Tie Wei Haifeng demonstrated the construction technology, application system, solutions and supporting services of large-scale slab products covering aspects such as lifting, standardized construction, safety and quality assurance, etc.; Zhang Zhimin, director of the design department of Wangzhe Ceramics, interpreted the use of brand symbols, main colors and materials 2021 King Tile Store Decoration Standards...
3. Signing of strategic partners: At the meeting, China Construction Eighth Engineering Group Co., Ltd., Huatie Media, Guangzhou Design Week, 3D Home, and Yunshen Jianzao officially signed strategic cooperation agreements with Wangzhe. In the future, both parties They will give full play to their respective advantages to share and complement each other's resources to achieve the goals of common development, mutual benefit and win-win results.
2
Hongyu Ceramics
Theme: Gathering momentum for further development·Creating brilliance together
On December 6, "Gathering momentum to achieve greater success and creating brilliance together" - the 2021 Hongyu Ceramics Strategy Summit and Annual Awards Ceremony was held grandly in Foshan, China.
At the meeting, Liang Huicai, deputy general manager of sales of Guangdong Hongyu Ceramics Holdings Co., Ltd., delivered the "2021 Marketing Strategy Presentation", focusing on the new year's macro from the "top five" strong products, strong channels, strong teams, strong management, and strong brands. The work deployment of Hongyu Ceramics reflects the strategic direction of diversified development of Hongyu Ceramics' marketing channels in 2021.
At this annual meeting, what can we learn about the trends of Hongyu Ceramics in 2021?
1. Market: Chen Yongcheng, executive deputy general manager of Hongyu Brand Business Department, proposed that the work of Hongyu Ceramics in 2021 will be "market-centered, more communication, quick response, and heavy implementation"Focusing on "locality", the core continues to empower sales, and achieve performance growth with terminal dealers through more efficient communication and faster services.
Chen Yongcheng, Executive Deputy General Manager of Hongyu Brand Division< /span>
2. Store: Chen Tianpei, deputy general manager of the Creative Products Exhibition Center of Hongyu Brand Division, announced the launch of the terminal store 3.0 template at the meeting and gave a detailed explanation. It is reported that the 3.0 template will broaden the channels of designers and decoration companies operated by Hongyu, strengthen Hongyu’s service level and professional level; at the same time, design will guide consumption, making the consumer experience stronger and more real.
Chen Tianpei, deputy general manager of the Creative Products Exhibition Center of Hongyu Brand Division
3. Products: In 2021, Hongyu’s product camp will be upgraded. At the meeting, the 2021 new products of Hongyu Ceramics’ four series of natural stones, boundless stones, textured stones and star diamonds made their debut. Hongyu Ceramics' 2021 new products are oriented to the market with innovative technology and real material quality, new design language, superior performance, more complete specifications, and richer colors, perfectly covering the different preferences and needs of various user groups.
3
Hongtao Ceramics
Theme: Win-win for the new
On December 15, the 2021 Hongtao Ceramics National Dealers Annual Meeting Ceremony with the theme of "Innovation and Win-Win" opened at the Foshan Hilton Hotel and the Hongtao Ceramics Headquarters Exhibition Hall.
Liang Huicai, deputy general manager of sales of Guangdong Hongyu Ceramics Holdings Co., Ltd., pointed out in his speech that 2021 is a critical year for Hongtao to promote the implementation of its new evolution strategy. Hongtao will implement the productionThree optimized combinations of products and channels, stores and marketing, and empowerment and management are deployed to enhance dealers’ opportunities and abilities to make money and achieve a qualitative leap in brand development.
So what are the highlights of the 2021 Hongtao Ceramics National Dealers Annual Meeting?
1. Strategic planning for both offense and defense: At the meeting, Cao Gangyi, general manager of Hongtao Ceramics Brand, shared the theme of "Towards Innovation and Win-win". Cao Gangyi said that in 2021, the Hongtao brand will adopt a combination of offense and defense, adhering to quality, adhering to brand style, adhering to the recognition of "word of mouth = brand" and adapting to the market, keeping a close eye on consumer demand and the needs of the times, and meeting the ever-changing needs of young groups. We will build a strategic deployment of "brand upward", "product deepening" and "marketing closer" to continue to deepen the road to brand dimensionality improvement.
Cao Gangyi, General Manager of Hongtao Ceramics Brand
2. Modular and diversified store standards: At the meeting, Li Zejun, design director of Hongtao Ceramics, gave a speech on the "2021 Hongtao Terminal Store Standards". Li Zejun said that in 2021, the upgraded version of Hongtao Ceramics Terminal Store Standard 3.0 will not only continue Hongtao’s consistent modern life and fashion style, but also alternately combine product display and sample rooms, with a modular (combinable) and unit (disassembled) layout. , to achieve the integration of products and reality, with both aesthetics and practicality.
Li Zejun, Design Director of Hongtao Ceramics< /p>
3. Benchmark dealers boost morale: There is no off-season market, only off-season thinking. Although the terminal market is turbulent in 2020, Hongtao Ceramics still has a number of outstanding dealers whose performance has grown against the trend. At the conference, three outstanding dealers of Hongtao Ceramics shared their new ideas and winning strategies in different fields based on their own development. The conference also specially set upAt the awards ceremony, a total of 42 outstanding dealers of Hongtao Ceramics were awarded for their excellent operations in 2020, marketing take-off in 2020, outstanding contributions, and outstanding dealers in 2020.
4
Baxter Ceramics
Theme: Let a hundred flowers bloom and a hundred schools of thought contend
From December 9th to 11th, the 2020 Baite Ceramics Hundred Flowers Award and Annual Dealer Summit was grandly held at Midea Luhu International Conference Center.
This year is the 21st year of the establishment of Baxter Ceramics. It has been forging ahead for 21 years, moving hand in hand for 21 years, sincerely cooperating for 21 years, innovating for 21 years, and being grateful for 21 years. Baxter people across the country have been in the same boat through thick and thin, and have worked hard for Baxter The development of ceramics has injected strong vitality and excitement. This Baxter Ceramic Hundred Flowers Award is also destined to become a new leap in the development history of Baxter and a new starting point that Baxter people will remember for a lifetime.
“A hundred flowers bloom and a hundred schools of thought contend.” What exactly is the charm of the Baxter Ceramics Hundred Flowers Award?
1. The charm of excellent role models: In the Baxter Ceramics Hundred Flowers Award for Best Promotion, Best Engineering Channel, Best Store, Best Rookie, National Outstanding Dealer, National Outstanding Dealer, The stars were shining brightly at the ceremony where honors such as meritorious figures and people who moved Baxter were awarded, which was exciting.
2. The charm of a feast of ideas: At the meeting, Lei Zhenye, general manager of Baxter Ceramics, delivered a speech on "Turn crisis into opportunity, step into the game and move forward with confidence", summarizing 2020 market environment, and made new arrangements for the work ideas of the Baxter brand in 2021. Li Anwen, from the design center of Shuncheng Ceramics Group, analyzed in detail the common problems existing in existing stores, and explained the 2021 store upgrade proposal and its importance.
3. The charm of powerful alliances: At the meeting, Baite Ceramics and 3D Home, Yunshenjianzao, Zhanjiang Design Power, Tencent, Douyin, Dongke Software, Weimeng, Xiao Etong officially signed a strategic cooperation agreement. Working hand in hand, the future is promising.
5
Meitao Ceramics
Theme: Take advantage of the situation to break through, Nirvana and take off
From December 15th to 17th, the 2021 National Dealer Annual Event of Mei Ceramic Tiles, "Taking advantage of the situation to break through the situation and take off from nirvana" was grandly held at the Sheraton Hotel in Heshan, Guangdong.
At the meeting, Liang Shaocan, general manager of Mei Ceramic Tiles, made an in-depth analysis of the future market development trend, and made a 2020 brand report and 2021 strategic layout for Mei Ceramic Tiles. Liang Shaocan explained the diversified development strategy of Midea Ceramic Tiles' marketing channels in 2021 from three aspects: product improvement, comprehensive store construction, and take-off upgrades, and said that empowering terminals will serve as the strategic core of Midea Ceramic Tiles in the future.
In what ways will Meitao Ceramics empower terminal dealers in the future?
1. Create the No. 1 platform profit model: At the meeting, Zeng Jin, a brand consultant for American ceramic tiles and founder of Beijing Taichu Consulting, presented the basic appearance of the current market through big data and professional research results. and evolutionary trends, providing professional, in-depth and valuable reference for dealers’ marketing layout in 2021. Subsequently, Mei Ceramic Tiles and Beijing Taichu Consulting reached a strategic cooperation and planned to create the first platform profit model through "Meitao Takeoff" to promote service upgrades.
2. Launch the official mini program of Meitao: The official mini program of Meitao is an important part of "Meitao Takeoff", and the goal is to build a diversified support and empowerment system for terminals. To this end, Meitao Ceramic Tiles launched the "Meitao Tengfei Profit Model White Paper" and held a white paper release ceremony at the meeting.
3. Release of 2021 new product [Natural Beauty]: Products and display images are the cornerstones of a brand. Through Mei Ceramic Tile’s thorough analysis of the international home furnishing trends in 2021, Mei Ceramic Tile The new product in the 2021 series [Natural Beauty] came into being and made its debut.It received unanimous praise.
6
New Henglong Enterprise
Theme: Gathering momentum to make progress and create a better future
On December 18, the New Hang Lung Enterprise Annual Summit was held grandly at the Country Garden Phoenix Hotel in Gaoming.
Luo Haobin, general manager of New Henglong Enterprise, mentioned at the meeting that in 2021 New Henglong Enterprise will implement three optimized combination deployments of products and channels, stores and marketing, and empowerment and management to achieve a qualitative leap in brand development. At the same time, with the help of the 6S win-win system, the brand building system is upgraded to assist the terminal. On the same day, New Henglong Enterprise also held an unveiling ceremony for new large rock slab products, officially announcing another force to win in 2021.
The New Hang Lung Corporate Annual Meeting is not only full of surprises, but also full of useful information. Which big names have been invited to give speeches?
1. Gong Wei, Secretary-General of China Building Ceramics Association: He elaborated on the development status of China's building ceramics industry and the relevant policies, industry trends and development directions of the domestic building ceramics industry. Provide guidance and decision-making reference for enterprise development. He gave a detailed explanation of the development and trends of the building ceramics industry around marketing models, industry reshuffles, and brand voice.
2. Dr. Yin Hong, Secretary-General of Foshan Ceramics Association: Shared his views on the development of rock slabs, a popular offline product in the building ceramics industry. Yin Hong said that slate products have a wide range of applications and markets, and slate can be found almost everywhere where boards should be. Slate manufacturing should design a new marketing system and do a good job in processing, design and details. At the same time, it should fully cooperate with strategic alliances with home furnishing companies to build a slate home brand.
3. Yang Juan, a famous lecturer in the industry: gave a detailed course sharing on the current terminal strategy of large slate slabs, and explained how to use innovative models to quickly seize market share through people-field -Build a store marketing ecology from three dimensions of goods, and shared sales strategies for high-value products.
7
Shunhui Tiles·Stone Slabs
Theme: Shunhui Upward
From December 18th to 20th, Shunhui Tile and Slate 2020 Dealer Annual Meeting-Shunhui People Conference was grandly held amidst great expectations.
This time Shunhui people from all over the country gathered in Foshan and received many surprises and pride. The first is the upgraded and renovated Shunhui headquarters showroom: eye-catching new products bring an extraordinary experience to many visiting dealers in the form of a new space. The second is the world's first Shunhui ceramic tile and slate digital mold technology: the release of this technology can be said to lead the third technological revolution in the industry. Whether it is leading the field of rock slabs, upgrading the headquarters exhibition hall, or becoming the first domestic company to develop digital molds, Shunhui people have more faith in the "Shunhui Spirit".
How do Shunhui Tiles and Rock Slabs interpret the spiritual outlook of the brand's upward development?
1. Powerful leaders: Peng Changhua, vice president of Shuncheng Ceramics Group and general manager of Shunhui Ceramics, said in his keynote speech "Shunhui Upward": The future is upward against the trend, and Shunhui people are confident , with an upbeat spirit, we will overcome all obstacles and ultimately achieve improved performance. What we have to do now is to lay a solid foundation, improve our service capabilities, and strive to grow upward. Zhang Haijun, assistant to the chairman of Shuncheng Group and general manager of slate slabs, delivered a speech on "Different Shunhui Slate Slabs" with the theme of "Shunhui Upward"; Chen Ming, general manager of the Strategic Engineering Department, divided project classification, project market status, strategic engineering· The three departments were empowered to give a keynote speech on "The Decisive Project"; Liu Weicheng, general manager of the home decoration channel department, gave a speech on the theme of "Three Thousands" on the home decoration channel; Zheng Jian, the marketing manager, gave a keynote speech on marketing "Shunhui Design China Tour" Zhong said that the goal in 2021 is to improve sales capabilities, amplify the brand's voice, enhance channel stickiness, and release channel energy!
Peng Changhua, Vice President of Shuncheng Ceramics Group and General Manager of Shunhui Ceramics
2. Third-party assistance: At the meeting, Guangzhou Design Week CEO He Wenguang presented "Designing for Happiness-China Residential Design Effect Competition Decrypted", and Shunhui launched a strategic contract with Guangzhou Design Week. ceremony. Subsequently, Ms. Zhang Lu, general manager of Guangzhou Fengherili Enterprise Planning Co., Ltd., gave a keynote speech on Shunju system, further deepening the win-win cooperation between Shunhui and Fengherili.
3. Dealer efforts: Hard work and hard work are not simple words, but the perfect chapter of 2020 written by Shunhui people with actions, in order to better convey the Shunhui spirit and encourage the courage to work hard and forge ahead. Shunhui people play a positive role as role models. The 2020 "Moving Shunhui·Top Ten Most Influential Figures" award ceremony was grandly held at the meeting.
(2020 list of "Moving Shunhui·Top Ten Influential People": Haikou Shunhui·Chen Zepei-Practice Award; Hangzhou·Qiao Yuguo-Channel Leadership Award; Suzhou Shunhui·Lai Lifei—Performance Contribution Award; Yulin·Wang Wenjiang—High-speed Development Award; Nanyang·Han Jun—Infinite Potential Award; Dongying·Tian Zhiwen—Intensive Farming Award; Bayannur·Yang Guanghua—Loyalty Watch Award; Chengdu·Wu Xianhong——One Thousand Gold Award; Shandong Rizhao·Ding Zhaoxue—Channel Rookie Award; Shanghai·Yang Huirong—Cearing Waves Award)
Shunhui Ceramics & Slabs encourages all Shunhui people to continuously improve their service levels by motivating these excellent dealers, show new responsibilities, embody new achievements, achieve new leaps and bounds in the new development pattern, and comprehensively promote the brand to a better future. Develop in the direction of higher quality and higher levels.
Which brand’s annual meeting are you most looking forward to next? Welcome to leave a message in the comment area. China Ceramics Network will continue to report on the brand annual meeting, remember to click and follow!
Author: Hong Xiaochun
