People's Daily brings new domestic brands such as Bighorn Deer Ceramics to Chongqing Landmark< /strong>
From September 28th to September 30th, People’s Daily joined hands with new domestic brands such as Dajiulu, Shangpin Home Delivery, Gujia Home Furnishing, Hengjie Bathroom and other new domestic brands to jointly organize the “Chinese Home” pop-up exhibition in Yuzhong District, Chongqing The Liberation Monument made a stunning appearance.
As a representative of the new high-quality domestic brand, Dajiulu Ceramics will have a stunning encounter with outstanding Chinese companies such as Shangpin Home Delivery, Gujia Home Furnishing, Haodaitai, Hengjie Sanitary Ware, etc., and make a shining debut in the "Chinese home". Showing the living space of a contemporary new middle-class family. Each space in the exhibition hall will also cleverly combine the current national lifestyle and demand for home goods, focusing on [quality], [health], [smartness] and other home space and consumer needs, so that the public can learn more about new quality domestic products, health New domestic products, smart new domestic products.
The ceramic tiles in the "Chinese Home" tea room use the world's first ultra-wear-resistant close-jointed marble tiles from the Big Horn Deer brand. The design is based on the world's most precious and rare stones, with smooth natural textures and large Jiaolu's original "super wear-resistant diamond glaze" national patent technology, each tile is not only super wear-resistant and long-lasting, but also gives more possibilities for home space design.
Young people come and fight!丨Xin Zhongyuan 2020 Mid-Autumn Festival Media Enterprise Thought Party was successfully held
On September 27, the "Original Everyone Says" 2020 Mid-Autumn Festival Media Enterprise Thought Party and the "Youth Comes to Fight" theme song launch conference were grandly held in the exhibition hall of the Foshan Headquarters of New Zhongyuan Ceramics! Dozens of media giants including industry media and portal websites gathered together to witness the strategic upgrade of the new Zhongyuan Ceramics brand’s rejuvenation strategy.
On the same day, the theme song of Xinzhongyuan Ceramics "Youth Comes to Fight" was officially released. It is understood that the theme song is a song composed by Xinzhongyuan Ceramics and Chinese singer-songwriter/music talent Guo Yuanjun. Chen Qinxian, the marketing general manager of Xinzhongyuan Ceramics, also participated in the lyrics creation. "Young people come to fight" is the strategy proposed by Xinzhongyuan Ceramics in 2015.The slogan of strategic transformation has evolved over the past six years and has become a highly appealing corporate brand concept. Nowadays, the theme song of the same name "Youth Comes to Fight" has turned this concept into IP, igniting a new wave of youth, vitality, and fighting for the original intention, which means a further step forward in the rejuvenation strategy of the New Zhongyuan brand.
What does it mean to fight young? At the scene, Chen Qinxian, general manager of Xinzhongyuan Ceramics Marketing, briefly described Xinzhongyuan’s path to brand rejuvenation through five aspects: original products, trendy products, new media marketing, embracing design, and practicing design. Chen Qinxian believes that brands must have ecological thinking and create a brand ecology that young people like, in order to win over and attract young consumers. Then, Ye Ming, chief consultant of Jiangxiaobai/founder of Xiangxiang I’ll tell you again brand management consulting, shared the theme of "New Thinking on User Brands". At the end of the event, major media figures expressed their opinions on original topics, and the "Original People Talk" media enterprise summit forum was successfully held.
Leisure calls for a new era and opens up a new global horizon - the media appreciation dinner started warmly
On September 25, Lishi Slate invited a group of media friends to the Kidford Experience Center to warmly hold a media appreciation dinner to "invoke innovation and move forward, opening up a new world around the world".
At the beginning of the event, Yang Fan, Brand Strategy Director of Lishi Slate, shared Lishi’s brand concept and development vision, and expressed his sincere gratitude to media friends for their continued attention and support. Later, Yang Fan officially unveiled the mystery of the new Lishi rock slab products. The surface design of Lishi Slate's new products this time adopts the currently popular stone texture elements. Based on the product system with super-large size slate and imported slate as the core, it has launched a number of new products. Lishi Slate focuses on high-end super large-sized slate slabs. This new product uses two golden specifications of 1600×3200mm and 1200×2780mm. It integrates high quality and good appearance, and can meet the application needs of commercial spaces and high-end home decoration.
In addition, Lishi Slate also announced the official launch of the global investment strategy, indicating the brand's strategic direction for partners to promote the brand's transformation and upgrading. The domestic investment focus is set on East China and South China, aiming to Through precise layout, we can attract potential partners in a targeted manner. According to Yang Fan, as of the end of August, Lishi slate had 6 new dealers, and 20 customers had visited the headquarters exhibition hall for negotiation. In addition, two new stores were opened in Shaoguan and Wujiang. develop in the future, Lishi Slate will continue to increase market expansion, further enhance its brand image, demonstrate the company's strength in multiple dimensions, and look forward to more like-minded partners with an open attitude.
"3mm ultra-thin slate slabs are on sale globally simultaneously" 2020 Jinpeng Slate Home Products Order Fair A successful conclusion
On September 26, the "3mm ultra-thin slate slabs are on sale globally simultaneously" 2020 Jinpeng Slate Home Products Order Fair, a brand of Dongpeng Holdings, concluded successfully at Dongpeng Building in Foshan, Guangdong.
At the meeting, Gong Zhiyun, President of Dongpeng Holdings, introduced the development of Jinpeng slate home furnishings and shared three future development directions: First, three slate production lines are under planning and will be built as industry-leading production lines. In the future, we can produce high-quality rock slab products of various specifications; secondly, we must maintain product leadership, develop marketable rock slabs, maintain the consistent high quality of Dongpeng Group, win market recognition with innovative products, and be in-depth and thorough. one. The third is to give full play to the brand advantages of Dongpeng Group. As a high-end product in the market, slate will seek the resources of a global team of outstanding designers, focus on and expand channels, and use the combined application and overall design of slate, ecological stone, and green home new materials. It can provide high-quality home life and promote high-end changes in the overall home.
According to Ma Hui, general manager of the Jinpeng Slate Home Furnishing Division of Dongpeng Holdings, the 3mm ultra-thin slates sold simultaneously globally are the result of Dongpeng Group’s strong product R&D and design team combining the world’s top equipment and craftsmanship. A full series of leading products have been launched. This product has passed dozens of formula stress and finished product cutting and crack tests, and all have reached an excellent level. The bending flexibility can reach about 20 degrees. Ma Hui said that next, Dongpeng will integrate the resources of top domestic and foreign design masters to focus on the design and application of slate overall home furnishings, and further launch high-quality, ultra-large, ultra-thick, and all-in-one products to better serve the general home furnishing industry. market and users in a specific field.
Good news! Huiya Tile becomes the first batch of Chinese green product certification companies
On September 28, the 2020 National "Quality Month" Green Product Certification and Labeling Promotion Week event sponsored by the State Administration for Market Regulation was held at the Red Star Macalline Chaoyang Mall in Beijing. At the meeting, Huiya tiles wereThe conference awarded China Green Product Enterprise Certificate, and multiple specifications and series of products passed green certification, becoming the first batch of certified enterprises.
It is reported that the China Green Product Certification Certificate is the highest honorary certificate issued by the certification body to an enterprise on behalf of the country. It is an authoritative and powerful proof that the products provided by the enterprise have passed the green health certification, and is also the basis for consumers to purchase with confidence. Huiya Tile has been deeply implementing the "green development concept" proposed by the Central Committee of the Communist Party of China, paying close attention to the management of all aspects of the company's R&D, production, and sales, minimizing the damage to the ecological environment during production, using clean energy and controlling Resource consumption, in order to reduce the production and emission of pollutants to a greater extent, develop and produce green products for consumers, and beautify human settlements. Obtaining the green product certification this time is the government's recognition of Huiya Tile's long-term adherence to the green, low-carbon, environmentally friendly and sustainable development strategy.
