On July 12, 2020, the Wrigley Tile 2020vip Strategic Summit with the theme of "Product Innovation, Terminal Upgrading, and Channel Empowerment" was grandly held at the Sofitel Foshan Louvre Hotel.
Mr. Xie Yuerong, Chairman and General Manager of Wrigley Home Furnishing Group, Ms. Huo Qiujie, Director and Deputy General Manager of Wrigley Home Furnishing Group, Mr. Xie Wei, Director and Deputy General Manager of Wrigley Home Furnishing Group, Vice President of Wrigley Home Furnishing Group Mr. Lu Jinhui, general manager, Mr. Liu Guangren, deputy general manager of Wrigley Home Furnishing Group, Mr. Cheng Zhen, general manager of the ceramic tile business unit, Mr. Gong Chuxiong, general manager of the ceramic tile major account business unit, and Wrigley dealers from all over the country talked about brand strategy upgrades and channels. Empower, work together to surpass, and explore new profit models for ceramic tiles.
Wonderful scene
Marketing move·New brand upgrade
In 2020, the development of new Wrigley ceramic tile products has ushered in a new era. Product upgrades and terminal exhibition hall image upgrades will face market consumers with a new image. Innovation in terminal channels will be the next step. down the development focus. The development of product design, the innovation of production technology, and the development of channels are the fundamental conditions for brand survival.
Xie Yuerong, Chairman and General Manager of Wrigley Home Furnishing Group, delivered a speech
The event kicked off with a speech by Xie Yuerong, chairman and general manager of Wrigley Home Furnishing Group. Mr. Xie gave a detailed explanation of the organizational framework, product marketing, and distribution network deployment of the ceramic tile business unit. , indicating that the Ceramic Ceramics Division will optimize resources more rationally in the future, quickly adjust its structure, clarify its goals, and move forward.
Lu Jinhui, deputy general manager of Wrigley Home Furnishing Group, gave a keynote report
Lu Jinhui, deputy general manager of Wrigley Home Furnishing Group, analyzed the current industry status and future development trends. He pointed out that 2020 will be a year full of challenges for the ceramic industry, with demand upgrading and consumption iteration, which is very important for Wrigley. Opportunities and challenges coexist. Wrigley Ceramics implements precise policies, bucks the trend, faces challenges with a positive attitude, and upgrades its organizational framework, terminal marketing, products, brands, etc. to keep up with market development trends and accurately position and Continuous innovation.
Cheng Zhen, general manager of the Ceramics Division of Wrigley Home Furnishing Group
Cheng Zhen, general manager of the ceramic tile division of Wrigley Home Furnishing Group, pointed out that the new generation of consumer groups promotes the upgrade of home decoration consumption, and the home building materials industry has entered a new era in which product iteration and service upgrade are the core competition. He pointed out: Product iteration + channel empowerment = brand core competitiveness! Wrigley Ceramics faces market changes and rises to the challenge!
Product innovation: Product iteration, upgrading and innovation are imperative! The product development method relies on two routines to promote product gradient and enhance product competitiveness. The sales ideas for large slabs, soft stone, textured stone, anti-slip safety + whole-house solutions were explained respectively, and sales guidance was provided for terminal operations.
Exhibition hall image upgrade: A6 flagship store design concept and one-click overall quick installation mode ensure Wrigley’s brand image and store product competitiveness.
Channel empowerment: Three-dimensional omni-channel, in order to better serve customers, the ceramic tile business department has established a home decoration department, which is responsible for the business cooperation of large-scale home decoration chains across the country and regional home decoration channels. It has a home decoration project manager under it to coordinate with regional managers to promote Business development and management services.
New marketing empowerment, Wrigley brand co-branded packages, and online and offline integration will maximize traffic and accelerate marketing profitability. In the future, Wrigley tiles will have stronger combat effectiveness!
Gong Chuxiong, general manager of the ceramic tile major account division of Wrigley Home Furnishing Group
Gong Chuxiong, general manager of Wrigley Ceramics' key customer division, gave a themed report on the newly signed key projects of Wrigley Ceramics in 2020, pointing out that the strong customer base and the endogenous driving force of the brand are Wrigley Ceramics Tile is a key factor in maintaining growth. From the performance of first-, second- and third-tier cities in the strategic engineering market, from the aspects of engineering product strategy, engineering price competition strategy, engineering channel construction, and engineering service system construction, we will provide guidance for Wrigley Ceramic Tile.Next, he put forward guidance on how to capture market share. He emphasized that national projects are a major trend. Wrigley Ceramics will provide customers with high value-added functional products, among which ecological landscape tiles will be a featured product that will be continuously launched in engineering projects.
He said that he and his team will build an efficient, professional, service-oriented, honest, passionate and combative engineering business team for all dealers. The future is bright, let’s work together.
Gather momentum to innovate · Brand wins the market
Hangzhou Dongjian dealer Wu Xiuquan
Shandong Zhucheng dealer Zheng Huiyun< /p>
Yunnan Yunnan dealer You Fangjie
Three Wrigley ceramic tile dealers shared their successful experiences and said that in store operations, sales goals should be clearly defined and seize the opportunity. Opportunities, actively develop distribution, do a good job in the development and management of engineering channels, and win the trust of consumers with a complete assistance system, a new investment model, and high-quality products. I believe in the power of the brand and I believe that Wrigley Ceramics will become stronger and stronger.
IT support · Omni-channel operation
Chen Xiaoming, Director of Information and Process Management Center of Wrigley Home Furnishing Group
Chen Xiaoming, Director of the Information and Process Management Center of Wrigley Home Furnishing Group, elaborated on the construction of marketing information and omni-channel marketing management systems. The group information center provides intelligent IT support for terminal marketing, opening up product transaction relationships, manufacturer order collaboration, policy resource transparency, and information sharing, improving corporate marketing efficiency, improving marketing efficiency, promoting customer acquisition conversion rates, and simplifying omni-channel operation management, providing Brands, retailers or channel providers provide IT support for the omni-channel marketing ecosystem.
Elegance and prosperity·Vitality in Wrigley
At the appreciation party, the Wrigley Tile family presented a wonderful performance! Colleagues from the ceramic tile business department brought everyone a chorus - "Love each other as a family", and Mr. Dong of the Wrigley Tile Nantong dealer brought the song "Waiting". Moving singing, beautiful dancing, wonderful magic performances, etc. were brought to everyone. It was a double feast of sight and hearing. At the end, the Wrigley family members sang "Tomorrow Will Be Better" together to wish Wrigley Home Furnishing Group an ever-lasting business and be listed on Changhong. At this point, the 2020 Wrigley Tile New Product Release and Ordering Conference and VIP Summit Forum have come to a successful conclusion!
In 2020, Wrigley Ceramics will move forward on the road of internationalization, technology, and human culture, creating a ceramic tile brand that satisfies consumers and makes dealers proud. In the future, Wrigley Tile will seize opportunities based on high goals, continue to innovate, empower terminals, draw a beautiful blueprint with refined brand marketing, and lead Wrigley Tile into a new era.
(This article is provided by the enterprise)
