On June 12, 2020, the mid-year meeting of Oceano Henan Region dealers was held on "Strong Faith and Striving for the First". Ruzhou was solemnly held. A total of 120 representatives from 65 dealers in Henan were invited to attend this mid-year communication meeting. Huang Langping, deputy general manager of Foshan Oceano Sales Management Center, Yao Wenzhong, general manager of Foshan Oceano Artificial Stone Division, and many other leaders attended the meeting.
"Strong faith and strive for the first" is the spiritual portrayal of the unremitting spirit of all Oceano manufacturers.
The beginning of the meeting Mr. Yu Yuelan, Director of Henan Region Operations Center, reviewed the half-year journey of Henan Region under the epidemic, and pointed out that the current situation in the terminal retail market is becoming increasingly severe. Dealers should build diversified marketing channels to stabilize the original home improvement retail channels. On top of that, we will continue to dig deeper into marketing channels such as assembly channels, designer channels, and engineering channels. Especially for engineering, as finely decorated houses become more and more popular, dealers should pay attention to engineering and increase engineering development efforts to more effectively respond to changes in the retail market and unknown risks.
The host, Mr. Song Yanchuang, General Manager of Ruzhou Oceano, He was the first dealer to speak and share at this meeting. Before Song's general agent Ou Shennuo, he was a "layman" in the building materials industry. After acting as an agent for Oceano, he actively cooperated with the headquarters’ strategic deployment and marketing planning, starting from the masonry channelWe have deepened our layout through channels such as roads and assembly companies. With persistent efforts, we have achieved strong performance growth in the fierce market competition in Ruzhou in two years,< /span>At present, it has ranked first in the construction and ceramics industry in Ruzhou. Mr. Song said in his sharing that if you want to do something, you must be number one, and everything else is not worth mentioning.
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Host Ruzhou Oceano General Manager Song Yanchuang
At this conference, Mr. Fan Juntao, general manager of Zhoukou Oceano, also shared a two-year experience with dealer friends on site. How does the store achieve a monthly cash collection of more than 1 million? Mr. Fan said,Channel diversion is the core model to ensure the stability of porcelain retail sales. While store retail sales continue to grow steadily, Mr. Fan also turns more energy to project development and shared his experience of current project development cases in his speech, winning unanimous applause from all dealers present.
Mr. Fan Juntao, General Manager of Zhoukou Oceano< /span>
Affected by the new coronavirus pneumonia epidemic, consumption has stagnated in stages, and many companies have difficulty even operating normally. Huaibin Oceano just installed the Oceano exhibition hall in April this year. Faced with the dual difficulties of the unfinished exhibition hall and the epidemic, Mr. Qiao led the team to sign more than 50 orders. In the speech HeShared his business philosophy and his experience in brand advertising. Looking forward to the future, Mr. Qiao expressed his confidence in building Oceano into the first brand of architectural ceramics in Huaibin.
Qiao Baoding, General Manager of Huaibin Oceano
Smart stores with unique characteristics have been piloted across the country with remarkable results, becoming a milestone in Oceano's development in the new retail field of ceramic tiles and becoming an example of digital ceramic management in the industry.
Zhengzhou Ou Shennuo, at the end of last year, actively cooperated with the headquarters smart store development strategic policy to successfully develop 3 partnership smart stores. The advantage of large impact will be Oceano's weapon to seize the retail market. In the form of one Zhengzhou Red Star store + surrounding small stores, we cover community stores, town stores, traditional market stores and other combinations, giving 1+N unlimited possibilities. The place where building materials transactions are realized is Oceano. ”
Wang Zhenkai, Chairman of Zhengzhou Oceano< /span>
Mr. Wang said that by the end of this month, he plans to open 3 more franchised partnership smart stores.
Mr. Du, leader of the Oceano Smart Store Coordination Group, gave a speech on "Smart Franchise 1+N Business Model" at the meeting, explaining in depth what a smart store is, as well as the exhibition hall standards and operating models of smart stores. .
Du Yuanqiu, leader of Foshan Oceano Smart Store Coordination Group
Mr. Huang gave a summary speech on the morning meeting - "If you want to do it, be the first" and make strategic arrangements for the development of dealers in the second half of 2020.
Mr. Huang analyzed the current market. The current reshuffle of the building and ceramics industry is accelerating, and the era of big names dominating the world is coming. , Oceano's dealers should take "no economies of scale" as the leading idea, and use the strategic policy of stabilizing the basics + seizing the tooling market + upgrading hardware + opening up new channels to make Oceano "do what you want" in the local market. Big and strong.”
Huang Langping, Deputy General Manager of Foshan Oceano Ceramics Sales Management Center
Mr. Huang warned at the meeting: In this era of uncertainty, with major adjustments, major integrations and major reshuffles, the industry has now entered "The strong is king." In this era of "the weak perish", if you don't integrate others today, you may become the target of integration by others tomorrow.
This meeting exchanged current market and operating conditions, and also learned practical information on the management methods of excellent dealers, Dealers expressed that they have gained a lot. The mid-year meeting of Oceano Henan dealers achievedA complete success. In the future, we will continue to help all Oceano people's careers flourish through the integration of manufacturers and the unity of the top management.
(This article is provided by the enterprise)
