China Ceramics Network News,On May 27, 2020, the 5th China Decoration Craftsman Skills Competition and the first "China Good Craftsman" of General Ceramics The national audition event was grandly held at the General Ceramics Marketing Headquarters! The press conference was broadcast live on WeChat and Douyin, attracting 250,000+ people to watch, setting off a new craze in the industry!
The guest leaders who attended the press conference included Liu Chaoyang, Chairman of Jiangjun Enterprise, Tan Xiaowen, General Manager of Marketing of Jiangjun Enterprise, Qin Zhanxue, President of China Building Materials Circulation Association, and Home Decoration of China Building Materials Circulation Association. Han Jun, Chairman of the Committee, Zhang Hui, General Coordinator of the Fifth China Decoration Craftsman Skills Competition Association, Liu Xiaolei, General Manager of the Dajun Ceramics Brand, Jiang Yun, Marketing Director of Jiangjun Enterprises, representatives of Dajun Ceramics dealers, and 20 other people from China Ceramics Network Friends from many mainstream media in the industry gathered together to witness the historical moment of the craftsman brand - General Ceramics.
With the fission of terminal market channels, the retail share has gradually decreased, followed by the rise of complete clothing, workwear, designers, craftsmen and other channels, among which the craftsman channel has become The focus of brand development in the market. Facing the new situation where opportunities and challenges coexist, General Ceramics, based on the forward-looking and strategic layout of the company's future development direction, deeply explores potential markets, strengthens channel development and management and control, carries out various tasks with goals and directions, and actively Respond to changing market environments. Therefore, in 2020, General Ceramics won the exclusive hosting of the ceramic category of the 5th China Decoration Craftsman Skills Competitionrights, and takes "establishing a craftsman system, developing a craftsman team, and growing the craftsman brand" as the brand's annual goal.
"Chinese Good Craftsmen" audition
Full startup
President Qin Zhanhui and General Manager Tan Xiaowen successively delivered speeches at the press conference, saying that the "China Decoration Craftsman Skills Competition" is currently a high-level national and all-type skills competition in the country. The competition attracted the attention and participation of more than 100,000 craftsmen in a single season in 2019, and the online and offline attention traffic exceeded 10 million; for this time, as the exclusive organizer of the ceramic tile competition area, General launched the "China's Good Craftsmen" event to help Create a new innovative terminal operation model for craftsmen to empower enterprises and dealers with customer resources, and give them high recognition and sincere blessings.
▲Qin Zhanxue, President of China Building Materials Circulation Association, delivered a speech< /span>
▲Mr. Tan Xiaowen, general manager of Jiangjun Enterprise Marketing Center, delivered a speech< /span>
At the meeting, Liu Xiaolei, General Manager of Marketing of General Ceramics, released the strategy for the "Chinese Good Craftsmen" national audition campaign and announced the arrangements for the fifth China Decoration Craftsman Skills Competition, including events process, competition rules and competition area settings, etc., and also introduced in detail the highlights of the event's charter and channel operation methods; Mr. Liu expressed that he hopes to enhance the brand's reputation and influence in the industry by promoting the "Chinese Good Craftsmen" project throughout the year, and at the same time Accumulating solid foremen resources, establishing a shared interest relationship with craftsmen, and enhancing channel output value to drive terminal sales will surely build General Dajun into a leading brand in the craftsman channel.
▲General Manager of General Ceramics Marketing Liu Xiaolei
"China's Good Craftsmen" Strategy Release
This time General Ceramics will work hand in hand with the China Building Materials Circulation Association, aiming to select more skilled craftsmen from major countries with excellent reputations to improve the quality of decoration and their contribution to society. We will work hard to promote the steady and healthy development of the building materials and home furnishing industry.
▲The 5th China Decoration Craftsman Skills Competition and< /span>
Launching Ceremony of General Ceramics’ First “Chinese Good Craftsman” National Auditions
Innovative terminal operation model
Covering the entire network< /strong>
The successful holding of this press conference means that General Ceramics’ first “Chinese Good Craftsman” national audition event has been fully launched, linking online and offline to form a complete resource system for Foremen and workers build a platform for learning and growth to comprehensively improve the professional skills and comprehensive qualities of decoration workers.
Online, the "China Good Craftsman" APP exclusively created by General Ceramics is launched, offering a reward of "1 million" to find craftsmen across the country, not only to allow more craftsmen to have a self-display The opportunity is also to select more skilled masters for the decoration industry to create a happy and beautiful life for decoration owners.
Offline, General Ceramics’ first national audition for “China’s Good Craftsmen” is now underway.Five regional competitions of the Tile Artisan Skills Competition will be launched one after another (Tianjin Station, Baoding Station, Guiyang Station, Nanning Station, Nanjing Station), and will be launched nationwide in a point-to-point manner. Through "online communication + skills competition + free training + direct rewards" and other methods, we will cultivate leading construction talents in the home decoration industry and discover outstanding foremen, thereby promoting the development of the home decoration industry.
As one of the key points of the decisive terminal strategy, General Ceramics is constantly exploring and working hard to move forward, hoping to work hand in hand with friends from all walks of life such as foremen, dealers, and media friends across the country. Win-win cooperation and jointly contribute to consumers' high-quality, beautiful and healthy life.
