Wen/Si Tao
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2020 is the final year of the “13th Five-Year Plan”. Since the beginning of the new year, governments at all levels across the country have successively issued “deadlines” requiring the acceleration of the construction of major key projects in the “13th Five-Year Plan”. In terms of housing and urban-rural construction, according to the "Thirteenth Five-Year Plan Prefabricated Building Action Plan" issued by the Ministry of Housing and Urban-Rural Development in 2017,the proportion of prefabricated buildings in new buildings nationwide will reach more than 15% in 2020, and by 2025 Annually reaching more than 30%, various provinces and cities have recently issued action plans to clarify the proportion of prefabricated buildings this year to support the country's "13th Five-Year Plan".
Shijiazhuang, Hebei Province:This year, the proportion of newly built green buildings in cities and towns will account for more than 85% of the new construction area; the construction of new ultra-low energy consumption buildings will not be less than 200,000 square meters; The newly started construction of prefabricated buildings shall be no less than 1 million square meters (including prefabricated concrete structures, steel structures, and wooden structures).
Jining, Shandong:In 2020, the city’s new green building area will reach more than 5.2 million square meters. The proportion of buildings reaches more than 25% and 15% respectively.
Wuxi, Jiangsu: The proportion of new prefabricated buildings started in the city this year should reach more than 30%. According to the plan of the Provincial Department of Housing and Urban-Rural Development, by 2025, the assembly rate of new buildings in the province will reach more than 50%, and the proportion of newly built finished housing will reach more than 50%.
Tangshan, Hebei Province: Will build a demonstration base for the prefabricated ultra-low energy consumption building industry. Beijing Beixin Building Materials Group Co., Ltd. and Tangshan Yixin Building Technology Co., Ltd. jointly invested 1.05 billion yuan to build a prefabricated integrated housing project in Luanzhou City.
Sichuan:This year Sichuan will start construction of 46 million square meters of new prefabricated buildings. The province's steel structure prefabricated housing construction pilot cities have started construction of 1 to 2 steel structure prefabricated housing demonstration projects, and the province has added 10 provincial-level prefabricated construction industry bases.
Hunan: By the end of this year, the proportion of prefabricated buildings in the central cities of the province's cities and prefectures will reach 30% of new buildings, among which the three central cities of Changchun, Zhuzhou, and Tan The city reaches 50%.
Luoyang, Henan: By the end of 2020, the city’s prefabricated buildings (assembly rate is not less than 50%, the same below) will account for more than 20% of the newly built building area , among which affordable housing and government and state-owned enterprise investment projects account for more than 50%, and the proportion of prefabricated buildings is increasing year by year. By the end of 2025, the proportion of prefabricated buildings in the city's new construction area will strive to reach more than 40%, and all eligible government investment projects will be constructed using prefabricated construction methods.
Foshan, Guangdong:In 2020, Foshan will realize that the area of newly built prefabricated buildings will account for more than 20% of the newly built buildings. By the end of 2025, Foshan will realize that prefabricated buildings will account for more than 20% of the newly built buildings. The proportion of construction area reaches more than 35%, and the prefabricated construction area of government-invested projects accounts for more than 70%.
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In addition to clarifying the proportion of prefabricated buildings, various localities have also introduced a number of prefabricated project support policies.
On January 19 this year, the Luoyang municipal government issued the "Luoyang City Incentive Measures for the Development of Prefabricated Buildings", which required the assembly rate to reach 50%~60% (exclusive) will be given a reward fund of 30 yuan/㎡, and those with an assembly rate of more than 60% (inclusive) will be given a reward fund of 40 yuan/㎡. The maximum reward for a single project shall not exceed 3 million yuan; On February 27, the Shijiazhuang Municipal Housing and Urban-Rural Development Bureau issued the "Notice on Accelerating the Promotion of Prefabricated Construction Work", stipulating that qualified prefabricated construction units can enjoy 3% of theirground floor area not included in the floor area ratio Incentive policy, projects that pass the review can enjoy preferential policies for declaring the pre-sale (sales) price of new commercial housing and applying for the "Commercial Housing Pre-sale License" in advance.
In addition to encouraging construction units to adopt prefabricated construction, there are also certain discounts for consumers to purchase prefabricated housing. Henan Province has clearly stated in the "Ten Opinions on Supporting the Transformation and Development of the Construction Industry" recently issued that the use of housing provident fund loans to purchase prefabricated commercial housing , the loan amount can be increased by up to 20%; and the Dongguan Housing Provident Fund Management Center issued the "Dongguan Housing Provident Fund Personal Housing Loan" this year. The Management Measures also mention that the loan limit for purchasing prefabricated housing using provident funds can be increased by up to 20%.
"Dongguan City Housing Provident Fund Individual Housing Loan Management Measures"
It is predicted that the cumulative space for prefabricated buildings nationwide from 2017 to 2020 will be approximately 2 trillion yuan, of which the cumulative market in the three key promotion areas of Beijing-Tianjin-Hebei, Yangtze River Delta, and Pearl River Delta will exceed 850 billion yuan, accounting for approximately 40% of the country; From 2017 to 2025, the national cumulative market space for prefabricated buildings exceeded 6.8 trillion yuan.
With the country's increasing emphasis on green buildings, prefabricated buildings have been vigorously promoted across the country, and they will inevitably become the focus of future real estate development. In order to seize the huge market pie of prefabricated buildings, Country Garden, Vanke, Poly, Sunac and other real estate companies have entered the field of prefabricated buildings and made efforts in green buildings.
It is understood that Country Garden has implemented more than 150 prefabricated projects in China as of December 31, 2018, with a construction area of more than 12 million square meters under construction and under design. In September 2019, it signed a strategic cooperation agreement with Yuanda Residential Construction to carry out in-depth cooperation in aspects such as standard R&D and design of prefabricated building products, collaboration of the prefabricated building industry chain, supply and construction; Sunac Prefabricated interior decoration currently accounts for more than 70% of the entire decoration ratio; and currently, 100% of the projects under construction in Foshan Vanke adopt prefabricated construction methods.
A prefabricated building demonstration project in Country Garden
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For real estate companies, the use of prefabricated construction methods can greatly shorten the construction period, reduce costs, and better control the quality of finely decorated houses. for. So, how should ceramic tile and sanitary ware companies that are closely related to the construction industry respond to the development trend of prefabricated buildings?
Some professionals analyze, "Many new buildings now require a certain proportion of prefabricated buildings. Relatively speaking, prefabricated interiors represented by integrated kitchens and bathrooms are relatively easy to do. Many real estate projects now use this This is where the popularity of Complete bathrooms lies. It will be the first assembled application to be developed. "This also explains why in the past two years. This is why sanitary ware companies have actively launched customized assembled integrated products such as complete sanitary ware. Previously, Seagull Living acquired Champion Tile and established Seagull Champion precisely to integrate the industrial chain and promote the development of the company's complete bathroom business.
Assembled interior
Bathroom companies can use prefabricated integrated bathrooms to lay out the prefabricated construction market, while ceramic tile companies appear a bit "awkward" in this regard. The construction method of prefabricated buildings is to assemble prefabricated components on the construction site. Ceramic tiles as interior products cannot replace the concrete structure as the wall and floor system of prefabricated buildings unless it can solve the load-bearing problem. ; If it is used as a prefabricated interior component like a complete bathroom, it can only be paved on site. There is no installation advantage in the prefabricated construction market. It is only a single project sales for ceramic tile companies, and there is no way to plan for the prefabricated construction market.
To become a supporting product for prefabricated buildings, it must at least have the advantages of easy synthesis, green energy saving, and convenient transportation. At present, the only products that are actually used in prefabricated buildings in the ceramic industry seem to be Foam ceramics. As an environmentally friendly green building material, foamed ceramics have waterproof and heat-resistant properties and strong sound insulation effect.And other advantages, it can be applied to internal and external walls in the field of assembly. Jinyitao Group, which entered the green building field earlier in the industry, vigorously built a foam ceramics production base in 2018, and announced in 2019 that it would explore the home furnishing market. , aiming at the development space of the prefabricated construction market. According to Hu Jie, general manager of Jinlv Energy Technology of Jinyitao Group, in order to provide solutions for prefabricated buildings and overall decoration, Jinyitao Group will independently develop industrial Solid waste treatment technology is combined with original advanced green energy-saving production technology to produce this lightweight and high-strength building material (foamed ceramics). Its comprehensive solid waste utilization rate can reach 85%, which greatly consumes modern industry and urban waste. A large number of industrial solid waste resources generated by upgrading and rural revitalization construction, and the large-scale application of environmentally friendly materials will surely become the future development trend.
Application of Jinyitao foam ceramics
However, apart from foam ceramics, does the ceramic industry have no products that can be applied to prefabricated buildings? The answer is yes, such as Stone plates and ceramic sheets, but certain technical barriers still need to be broken. According to an article released by the Shanghai International Green Building Materials Expo, ceramic sheets may be a perfect matching product among architectural ceramics that can be combined with prefabricated buildings, because ceramic sheets are light and thin, easy to synthesize and configure, have less material loss, are energy-saving and low-carbon, It has the advantages of convenient transportation and low cost. As long as the product materials and installation supporting components are standardized and modularized to solve the prefabricated assembly problem, it can become one of the prefabricated building components. It is understood that many ceramic companies have established technology research and development departments to develop and produce supporting ceramic sheets and other related products for prefabricated buildings.
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“The floor system of prefabricated buildings is closely related to the ceramic tile industry, especially thin-tile tiles, which have the advantages of low thickness, reduced hollowing rate and increased paving speed.” President of Guangdong Prefabricated Building Branch, Li Kang, chief engineer of Foshan Vanke Real Estate Co., Ltd., said so. Now is a critical period for the transformation and upgrading of ceramic enterprises, and any outlet may become a new opportunity for the enterprise.
In fact, many sanitary ware companiesWe are very optimistic about the development prospects of the prefabricated construction market and have begun to lay out the field of prefabricated interior decoration. In addition to Jin Yitao mentioned above, Dongpeng Bathroom changed its brand name to Dongpeng Complete Bathroom in 2018, which is enough to show its "ambition";< span>Huida Bathroom The overall bathroom project was put into production in May 2019, which also symbolizes Huida's comprehensive acceleration into the overall bathroom market.
Although there is no product advantage for sanitary ware companies in the prefabricated construction market, ceramic tile companies have never given up on this blue ocean. Shunhui Ceramics participated in the prefabricated construction exhibition held in Pazhou, Guangzhou in August 2019; Xinzhongyuan Ceramics< /span> In September 2019, it joined hands with Guangzhou Hongli to establish a prefabricated (interior decoration) enterprise - Foshan Youli Holding Co., Ltd. entered the "Henan Prefabricated (Interior Decoration) Technology Industrial Park; The thin slate production base was officially put into operation in December 2019. It is understood that this slate production line is to promote the intelligent manufacturing of beautiful houses and prefabricated construction business; Noba Ceramics Corporation Manager Tian Fenggang revealed that Nobao Ceramics is a strategic partner with Hangxiao Steel Structure, a large-scale prefabricated building listed company in Zhejiang. The company is currently actively contacting other prefabricated construction companies to think about how ceramic companies can improve their products and services. Cooperate with assembly construction companies in service system planning...
Shunhui Ceramics participated in BIC Guangzhou
Some companies are focusing on future layout, while others are focusing on current channels. After all, building an industrial chain that extends to prefabricated buildings does not happen overnight.
Regarding the prefabricated construction market, Hengfu Ceramics Marketing General Manager Yu Qingfan holds a conservative opinion. He said, “Currently, most prefabricated buildings are only used in a small number of applications. Of the public decoration projects, this part does not use ceramic tiles at all, and the amount of bricks used can be said to be a drop in the bucket of the entire ceramic tile market. Market shrinkage and channel fission are real challenges to enterprises. Generally speaking, the market space is still very large; when others are trying to find another way to find a way out, I prefer to do what I know best and what I know best.The main thing is to cultivate the current product path well. ”
Fu Jide, deputy general manager of Jinke IF Ceramics holds the same view, “The prefabricated market has a great impact on the company’s layout in the two channels of real estate enterprise strategy and whole-house overall customization cooperation. There will be great promotion. However, these two channels are concentrated in a small number of ceramic enterprises, which is a blue ocean for most enterprises."
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"Standing on the wind, even a pig can fly." In recent years, the ceramic industry has been faced with an endless stream of “outlets”, but no one can tell which ones are short-lived bubbles and which ones are real opportunities. Only by keenly grasping the pulse of the market and boldly putting it into practice can ceramic companies get a share of the 6.8 trillion yuan market for prefabricated buildings from 2017 to 2025. If you just wait and see, you will never become a pig in the spotlight!
