Text/Maoran
According to information released by Caijing.com on March 1, there were 8.74 million fresh graduates from colleges and universities across the country this year. However, compared with the data of 2.12 million fresh graduates in 2003, this year’s number is more than three times higher. If returnees from overseas studies, college graduates, etc. are added, the number will be < strong>It is conservatively estimated that there will be 10 million new jobs.
However, due to the impact of the new coronavirus pneumonia epidemic, the situation faced by fresh graduates now is the same as that faced by fresh graduates during the SARS period in 2003 - I’m afraid it’s the same situation I was unemployed after graduation.
Recently, a news report recalled the employment situation of college graduates during the SARS period in 2003: Even Tsinghua University (teachers) repeatedly complained, “A Shanghai company that originally planned to come to Tsinghua to recruit was eventually forced to do so because of fear of the spread of the epidemic. It has been decided to only recruit graduates from Shanghai this year. "According to data from Zhaopin Recruitment Network: After the Spring Festival in 2020, the number of company recruitment positions dropped by 71.66% year-on-year, and 49% of small, medium and micro enterprises. The company has clearly stated that it will reduce its quota for the spring recruitment fair in 2020; on the other hand, BOSS direct recruitment data shows that the growth rate of new positions for fresh graduates in 2020 has dropped by 49% year-on-year, and the demand for fresh graduates in small and micro enterprises with less than 100 people has dropped by 60%.
Data support: Pythagorean big data, BOSS direct recruitment
In recent years, the employment situation has not been optimistic, and now it has become more complex and severe. The fresh graduates who have been studying hard in the cold window have their life plans completely disrupted by a sudden epidemic. From the data in the figure above, we know that the demand for jobs in various industries has changed, and the biggest changes have been in advertising and media, automobiles, and transportation and logistics... However, Ling ZhongtaojunWhat’s curious is that the above data does not cover the building materials industry, including the construction and sanitary ceramics industry.I don’t know because the jobs provided by this industry for fresh graduates are different from those in the past. Has it not changed much, or is it because it has never had an impact on the employment of recent graduates?
01
"Prefer older ones, who are more stable."
——Ceramic Enterprise Human Resources Department
The WeChat public account of China Ceramics Network will basically send out recruitment information for ceramic companies every Saturday. From last week’s "Administrative Specialist: Work has started!" Judging from some of the recruitment information in "Waiting for Your Interview", in the ceramic industry, whether it is terminal promotion personnel in the company, or positions such as product designers, self-media operators, copywriting planning specialists, or reporter positions in industry media, they are all suitable for Applicants put forward job requirements such as "1 year, 2 years, 5 years...more than" or "familiar with the industry", and there was only one from Huiya Tile'smanpower The job requirement for the resource specialist position is "fresh graduates are welcome", but it also has a "prefix" time requirement.
Recent job requirements for various positions in ceramic companies
Is this the orientation of a special period?
The Human Resources Department of Xiejin Enterprise introduced the recruitment situation since the start of construction to Zhongtao Jun: We are still recruiting mainly business and technical talents, especially the business gap is relatively large, with a gap of about 8 people. However, compared with last year, the gap this year is It is smaller, probably because part of it was added before the year, and there were many people interviewed after the new year, but in fact the employment rate is not particularly high. One of the main reasons is that due to the impact of the epidemic, the official working hours have not been determined, leading to uncertainty There are too many factors, so according to information from the human resources department of our colleagues, we know that everyone is in the stage of reserving talents. The company used to have positions specifically for fresh graduates. However, as the market became less optimistic, and fresh graduates faced mental problems, etc., various positions no longer catered to fresh graduates. Due to the growing recruitment needs, especially for sales positions, they would rather choose older personnel because their jobs are more stable.
"Aren't you afraid of 'old fried dough sticks'?"Zhong Taojun then asked how much the "older generation" practitioners in the industry would bring up. The problem of "colored glasses". But as he said, "It depends on the wisdom of the leaders. I have indeed encountered it. But the main thing is whether the circle is big or not. Many people and things will be known after they slowly think about it." The sentence is right. , the interpretation is flawless. Therefore, "old youtiao" have more hope of seeing spring than fresh graduates (a phenomenon limited to the ceramic industry).
"Old Youtiao" will also have a good day
02
"College graduates will have the feeling that they are not good enough and not good enough."
——Ceramic Distributor & Ceramic Enterprise Production Workshop
Perhaps, fresh graduates will have a different understanding of the above-mentioned "prejudice": Our jobs can also be very stable, and don't "overwhelm everyone with one pole." However, during the terminal market research (visiting 13 cities in 2018~2019), China Ceramics Network analyzed the formation of terminal dealer teams and found that: There are very few The "newborn" is willing to work in the ceramics industry.
For example, during a survey in Xuzhou in June 2019, Xuzhou Zhongyu kitchen and bathroom dealer Wang Jianan told the research team: We have many (Fujian) fellow villagers who are engaged in the ceramic industry, and each other is familiar with how our circle operates. If not At the beginning, due to the "passing on and mentoring" among fellow villagers, I guess few young people would enter this industry. Bathroom ware is better than ceramic tiles, but it is too difficult to sell ceramic tiles. Practitioners have to do hard work, and the salary is not very high, but they also have to be familiar with ceramic tiles and ceramic tiles. Everyone has a certain understanding of design and other knowledge. If you don’t have certain network resources or a full understanding of industry knowledge or rules, you won’t be able to stick to it even if you join. Therefore, practitioners basically work within the circle. And when we apply for jobs, we have no choice but to prefer those with industry experience.
The above is not only the situation encountered by terminal dealers, it is even more impossible for graduates who have studied in colleges and universities to find employment in the production workshops of ceramic companies. For example, the Haosheng Enterprise (Qingyuan) factory gave feedback on the current start-up and employment situation: This year the factory is seriously short of people, mainly because it is difficult to recruit general production workers. Due to the impact of the epidemic, some employees may not return to the factory on time to report. It is conservatively estimated that the number of people in the shortfall will be the least. There are about 400 people. However, during the same period last year, it was able to operate normally. The number of people missing was only about a few dozen, but overall it was able to operate normally. There are not many people interviewing now, so it can be normalThere are fewer people on the job, and factories generally don’t want fresh graduates, because most of the positions required by factories will make these college graduates feel that they are not good at what they do, so the ceramic industry rarely uses fresh graduates.
The process of two-way selection
Therefore, Recruitment and application are two-way selection processes.
03
“The surplus labor force in the ceramics industry can be transformed internally.”
——Industry survey data
For fresh graduates, they need a stage of experience accumulation in a certain industry; and for an old working man with many years of experience, when he is familiar with the industry and is unwilling to jump out of the industry, he will have different needs at different stages. , the choice of positions will also be different. For example, among the people in the industry that Zhong Taojun met, some were initially engaged in graphic design and then moved to the position of planning supervisor; some were initially engaged in copywriting planning and then moved to regional sales; some were initially engaged in sales and then moved to marketing directors, and so on.
It seems that there is never a shortage of talents or positions in the ceramic industry, and everyone can change their identity at any time as needed. Therefore, there is also the above-mentioned saying "the circle is big or not".
Data is more important
Last week, Zhongtaojun "Currently, only this position in the recruitment of ceramic companies has seen a salary increase!" 》 An article once stated: New media positions are currently the most popular positions in the industry. It is recommended that traditional salespeople should consider switching to this position after the epidemic. However, Zhongtaojun did not say that fresh graduates are most suitable for new media positions. Although young people will have a better understanding of the mentality of emerging consumers, people in the ceramic industry still need to understand the "bricks" in order to start better. It’s not as simple as a lipstick (fast-moving consumer goods). At the end of this article, we also conducted a survey on questions such as "Will traditional salespeople be no longer needed?" The industry is still full of confidence and perseverance. Under such circumstances, the labor force in the industry still seems to be in a "self-sufficient" situation.
Is the industry short of people? No shortage. Perhaps, it is not the best place for fresh graduates to find employment, but it can be the best place for fresh graduates to challenge themselves.
