The 2019 "Top 500 Asian Brands" ranking compiled by World Brand Lab was announced at the "Asia Brand Conference" held in Hong Kong on August 27. This is the fourteenth time that the World Brand Lab has evaluated the influence of Asian brands. A total of 500 brands from 22 countries and regions were selected.
Guangdong Bode Precision Building Materials Co., Ltd. (hereinafter referred to as "Bode") ranks among the "Top 500 Asian Brands". Bode has entered the world-class brand together with State Grid, Industrial and Commercial Bank of China, Haier, Huawei and many other Chinese brands. stage. This is the tenth time that Bode was selected into the list of "China's 500 Most Valuable Brands" in June this year. Bode once again shows the world its brand value accumulated over 17 years of history.
It is reported that the World Brand Laboratory is the world's leading brand evaluation agency, affiliated with the well-known business media organization World Entrepreneur Group. Its experts and consultants come from Harvard University, Yale University, MIT, Oxford University, and The research results of the world's top universities such as Cambridge University have become an important basis for the evaluation of intangible assets in the merger and acquisition process of many companies.
Brand value is not only an important reference indicator in marketing. In the global competition landscape, brand value is a symbol of the strength and core competitiveness of an enterprise and even a country. Stephen Woolgar, a professor at Oxford University's Saïd Business School, pointed out at the press conference: "In the context of complex global trade, China must accelerate its dual-track path of technology and branding. In the next 10 years, we will measure whether China's economy has achieved high-quality A core indicator of development is whether a number of world-class brands can emerge.
World-class brands are not achieved overnight. As an enterprise with forward-looking strategic vision, Bode Company has established the corporate philosophy of "creating perfect international brands with science and technology" since its establishment. For more than ten years, it has adhered to the road of brand development with scientific and technological creation as the core, and implemented product Differentiation strategy, strengthening the systematic operation of brand standardization and internationalization. Over the years, Bode's own brands haveIts reputation has always been among the best among single brands in the national ceramic industry. Since 2014, Bode Company has been one of the few representative Chinese companies invited to participate in the world's top international building materials exhibition in Bologna, Italy, competing with international big names and presenting the charm of China's creation to the world. .
Bode will continue to grow bigger and stronger on the road of brand independence and technological innovation, and gradually move forward to become a world-class brand with far-sighted strategic planning and steady steps.
